What makes your brand truly special and sets you apart from all the others? If you’re struggling to answer this question, then now is the time for a full-scale brand refresh to recapture your message and consolidate your brand identity.
A brand refresh, particularly a New Year one, involves much more than changing your brand colours around or having a new logo made. It calls for a full reassessment of:
⦁ Your brand’s voice
⦁ Your core messaging
⦁ Your values
⦁ Your target audience
⦁ Your product offerings
And much more, and if you’re going to put this much effort into rebranding your business you want to make sure that your new materials have the right impact. That’s where Russell Printers comes in – your one-stop partner for high quality, same day printing in Birmingham.
Rebranding Your Business With Russell Printers
Whether you’ve slightly tweaked or totally reworked your entire business identity, you’ve poured your heart and soul into a brand refresh that will take your business to the next level.
Now all that’s left to do is launch the new and improved branding with impactful printed materials that will cut through the noise and deliver the results you want, so let’s take a look at our recommendations.
Internal Materials
First things first – it’s important to consolidate your brand refresh internally and make sure that your team is fully onboard before launching it publicly.
We suggest investing in:
⦁ Welcome Packs: If your brand refresh was a result of unprecedented growth or expansion (or your previous branding wasn’t attracting the top talent that you were looking for) then welcome your new starters for 2026 with branded stationery, a personalised planner, and a custom gift.
⦁ Company Signage: Emphasise your updated branding and create a strong visual identity across your workplace with custom signage and wallpaper that engages everyone with your business from the moment they walk through the door.
External Communications
If a printed product is going to widen your reach, encourage brand recall and engage stakeholders in your business, then it’s worth including in your rebrand strategy!
⦁ Letterheads: Whatever important communications leave your offices, make sure these printed documents include your new business logo, font, slogan and contact details.
⦁ Business Cards: Most rebrands come with a completely new visual identity, so reinforce your existing brand recall across your network and engage new leads with custom business cards.
Public-Facing Materials
Finally, take your brand refresh public and connect with your suppliers, clients, and audience with our range of printing services.
⦁ Banners: Take your new branding with you wherever you go in 2026 with exhibition banners that help you stand out in a crowd. At 2 metres high, our roller banners offer all the space you need to deliver your core message and establish your brand identity with just one glance.
⦁ Leaflets: Introduce new and regular clients to your new brand and let them know what they can expect from you going forward, with 100 premium leaflets from £15.
⦁ Branded Clothing: Turn your employees into brand ambassadors with personalised workwear that, thanks to our Melco Embroidery Machine’s operating speed of 1,500 stitches per minute, you’ll have in time for your launch!
Rebranding Your Business with Russell Printers
If you’re looking for custom printed supplies that convey your new brand message at scale, then we are here to help.
We specialise in fast, high-quality printing that businesses just like yours have been relying on for over 100 years so contact us today to take advantage of our same day printing services!
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