Are you booked and busy this summer with trade shows, events and conferences? Your marketing efforts will need to make a big impact to help you stand out from the crowd and our roller banner printing services are here to help.
At Russell Printers, our roller banner stands are our most popular products across our entire range, and it’s not hard to see why. When paired with an exciting display and an original business offering, our banners guarantee a lasting impression that keeps your brand name on people’s minds and in their mouths, so let’s take a look at our roller banner printing services.
Using Roller Banners at Events
When you enter an event like an exhibition or a trade show as a member of the public, you are immediately overloaded with options. Everyone who exhibits at one of these events is there to network and to compete with their fellow exhibitors for the attention of potential customers and partners, and this sea of dynamic displays can be overwhelming for visitors.
The challenge facing you is a tricky one. You have to deliver your brand message to attendees and encourage them over to your stand without confusing, boring, or overwhelming them. This is a hard balance to get right, but when it comes to setting up an inviting display that will catch every eye, it is important to remember that less is more.
Say goodbye to a cluttered backdrop, bunting that obscures your brand name, and a hundred posters that all say the same thing, and opt instead for roller banners that clearly set out exactly what your business offers. The role of a banner is to make that initial impression on your audience – to capture their attention with a meaningful tagline that piques their interest and promises that a visit to your stand will give them exactly what they’ve been looking for.
Designing Impactful Roller Banners
Roller banner designs are at their most impactful when they follow this structured, organised approach, so get right to the point with these design tips:
⦁ Use just one short tagline to summarise exactly what you do and what you are offering. If you sell something, say that! If you offer services, say so! Making it clear what your core offering is from the get-go will reduce confusion and help visitors to immediately see the value that your brand offers.
⦁ Always remember that less really is more. Include your brand name, tagline, logo and contact information but try to avoid adding more text than that. People are not going to stop and read paragraphs of information on a banner so just include the essentials and save the rest for once they arrive at your stand.
⦁ Go for a structured, minimalist layout that uses lots of white space. Just as lots of text won’t catch the eye, a cluttered design won’t either. It might even put people off your business entirely as it gives the impression that your branding is confused and unprofessional and this reflects poorly on your entire image.
⦁ Prioritise your logo and try to make it, alongside your brand name, the main focus of your banner. Visuals and images are fine to include in the design but make sure that they don’t overlap or obscure any other elements as this is a very clear design mistake that visitors are guaranteed to notice.
⦁ Structure the information in a downwards design that guides the visitors’ eye down the banner and ends with your website or contact information to encourage brand recall.
Finally, once you’re happy with your design, it’s time to have it professionally printed.
Our Roller Banner Printing Services
We provide high-quality roller banner printing to suit all of your requirements. Whether you’re looking for just one banner to be the focal point of your display or several to take on the road with you this summer, we will keep you stocked up with all the banners that you need to expose your business to as many people as possible in just a short space of time.
We offer 800mm, 850mm and 1000mm options that all come with a height of 2 metres, and all of our banners are extremely robust. Their frames are made from hard metals and anodised silver that will keep them upright even in windy conditions and if you’re worried that this might make them hard to carry then don’t be. We supply you with a carry case for each portable banner and they only take only 30 seconds to erect so you can have your stall set up and packed away in no time.
Ready to place your order with us?
Roller Banner Printing from Russell Printing
Our prices start from just £75 for our Budget Roller Banner Stand and all you have to do to get started is contact us on 0121 236 2784 or email info@russellprinters.co.uk to discuss your requirements in more detail.
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