Did you know that we also provide dye sublimation printing services alongside our day-to-day corporate printing services?
Our in-house sublimation printer offers a world of creative possibilities for all our clients, so if you are looking for creative new ways to promote your brand across your network, let’s find out what our services can do for you.
How Does It Work?
Before we explore the different possibilities available to you, let’s take a moment to understand exactly what this printing technology includes.
Our Birmingham base is equipped with a Ricoh SG311 Printer that can print lasting designs onto any polymer-based products – from clothing and merchandise, to promotional gifts and ceramic products. This unique printing process uses a heat press to convert the ink used into a gas, rather than its usual liquid form, which is then applied to the transfer paper and printed onto any specially-coated surface using a heat press.
Once the gaseous inks have been printed onto an item, they permanently dye the coated surface with a smooth, complete design that will not run or smudge no matter what conditions it is exposed to. Sublimation inks are generally more vibrant and colourful than most other inks, and they can be printed onto a variety of surfaces that others can’t, so let’s now take a look at what promotional materials you can personalise with our dye sublimation printer.
What Can We Print?
The dyes used in our dye sublimation process can penetrate any polyester and polymer-coated substrates, including fabrics, ceramics, signage, metals, and any other sublimation-friendly surfaces.
This means that our sublimation dye printers can personalise just about any products you require for events, shows, and everyday use, including:
Clothing
Your employees are the best representation of your business, demonstrating your company’s values and professionalism across all of their interactions. So, whether they’re out on the street promoting your brand to local customers or travelling to networking events across the country, printed apparel is a great way to promote your brand whilst on the move.
Staff Equipment
It’s not just clients and visitors who you should be reminding of your brand message – it’s also your own team members. Whether you’re looking for branded pens, notepads, mouse mats, work phone cases or desk accessories, our services are on hand to reinforce brand recognition across your team and throughout their daily tasks.
Promotional Products
Attract people to your stand at your next industry networking event and leave them with a lasting reminder of your brand with custom-printed materials. People are often in a rush at these events, hoping to view as many stands and talk with as many professionals as they can, so you will need an engaging item which features your branding to unlock their memories of your friendly team and unique business offerings at a later date.
Gifts
A great way to thank a visitor, partner, or potential client for their time and attention is to have printed promotional gifts ready to hand out as they leave. Get creative but keep it professional, and try to opt for everyday office essentials that they will get plenty of use out of, including pens, notebooks, key rings and laptop bags.
Personalise Your Merch with Russell Printers
We individually price each printing project based upon your specific requirements, so if you’ve never previously considered having custom pieces printed for your business but you would like to get started, click here to request our dye sublimation services.

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