Let’s get your summer campaign on the road (literally) with our professionally printed roller banners.
From bustling indoor conferences to busy outdoor exhibitions, our banners make sure that your brand is seen, remembered, and reinforced at every event.
Here are 5 reasons why you should include roller banners in your summer marketing strategy.
⦁ Large Scale: Engage large in-person audiences with eye-catching visuals.
⦁ Portable: Go wherever the footfall is with lightweight banners that are easy to move.
⦁ Easy to Set Up: Get your stand ready in no time with quick and easy assembly.
⦁ Robust: Stay prepared this summer with a sturdy banner to withstand the wind.
⦁ Cost-Effective: A one-off investment that will last all summer long.
1. They Are Large Scale
If you have attended an industry exhibition, trade show, or conference recently, then you already know that it is nigh on impossible to capture a passerby’s attention at these in-person events.
With hundreds of attendees and a packed schedule, it takes something special to draw someone over to your stand. With just a few seconds to distinguish yourself from the surrounding displays, one or two posters simply isn’t going to cut it – which is why we offer 800, 850, 1000, 1200 and 1500mm wide roller banners (with a standard height of 2 metres) to make your brand known on a large scale.
2. They Are Portable
Unlike most marketing materials, roller banners don’t have to wait for your target audience – instead, they can go wherever your ideal customers are.
These portable banners are a popular choice for businesses like yours who rely on networking events to connect with potential clients and drum up interest in their brand. As well as being lightweight, they also come with a handy carry case, making them easy to pack into your vehicle and transport to different venues.
Once there, they can be repositioned to follow the crowds – from the main entrance to the side of your stand, or along key walkways through the exhibition area – rather than remaining at a fixed point.
3. They Are Easy to Set Up
Every second counts when getting your stand exhibition-ready. You don’t have the time to set up a complicated banner with attendees queuing up at the door, which is why our roller banners are designed for a quick and straightforward set up.
Each banner takes only 30 seconds, and 3 simple steps, to erect:
⦁ Remove the banner from its case.
⦁ Pull it up from the base.
⦁ Secure it in place.
And your stand is ready to go. Packing it away is just as easy – simply unclip it from the top, roll it back down, and store it away until your next event.
4. They Are Robust
Whilst they are easily transported to and around different venues, once they are set up, your banners aren’t going anywhere.
Each one is sturdy and robust, with an anodised silver structure that can withstand accidental impacts such as attendees brushing past, or bumping into it, throughout the day. And, since summer is the season for outdoor events, it will remain upright even in windy conditions until the very last attendee has left… then it’s time to pack up and head on to the next event.
5. They Are Cost-Effective
Unlike posters, leaflets, and business cards, roller banners are a one-off investment that can be used again and again.
Whilst these single use materials are distributed amongst the attendees and need to be replenished after each event, your roller banner will travel with you to multiple events and build up an established brand presence across your industry without any ongoing costs.
Prices start from just £75, an initial investment that is spread across countless events and many years – and, if your business information changes within that time, then reprinting them is quick and affordable with Russell Printers.
How to Make the Most Of Your Roller Banners
Whilst their size might make it tempting to fill your banners with information and visuals, it’s important to remember this key rule: less is more.
Include only these important elements (and resist the temptation to add more) when designing your own banner:
⦁ Open With A Tagline: Your business’ slogan or mission statement should be easily read from a distance with a legible, good sized font.
⦁ Add Your Logo: Don’t clutter your design with visual elements. Instead, opt for your company logo, and no more than three small images or graphics that clearly show the value of your services.
⦁ Use The Company Colours: Reinforce your brand’s visual identity with your company’s colours and typography.
⦁ Keep it Simple: Don’t overwhelm your prospective clients with excess detail or text. Keep it short and to the point and leave plenty of whitespace across the design.
⦁ Conclude With A CTA: Finally, draw interested parties in with a CTA such as ‘Come and Talk To Us!’ or ‘Let’s Connect!’.
Remember, the primary purpose of a banner is to capture attention and encourage onlookers to visit your stand, so you only want to include the necessary details. Tell them who you are, what you do, and how you do it well: then it’s up to your team at the event to convert that interest into beneficial business interactions.
Our Roller Banner Printing Services
Stand out from the crowd this summer with a professionally printed banner for just £75.
Click here to find out more, or contact our team on 0121 236 2784 to place your order.
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