In recent years, many people have turned to large online suppliers of printing services for their promotional and marketing materials, due to their capacity to offer large discounts. However, this bubble seems to have been burst. People are now turning back to using local printing firms, as although the cost may be slightly higher, they can be sure that the quality is likely to be a marked improvement from cheap alternatives.
Many cheaper printing companies are no longer able to maintain their large discount pricing structure. For example, Vistaprint have brought in a much lower than expected quarterly revenue of $286.2 million compared to the estimated $310.7 million, with shares falling by as much as 21%. This considerable drop in revenue can be attributed to their shift away from giving large discounts. Without the discount that companies such as Vistaprint previously offered, the quality of their work no longer stands on its own, leading many customers to look for quality over cost and look for local printing companies.
Whilst some large businesses are unable to maintain their cheap pricing structure, increasing numbers of customers are beginning to realise that although prices are slightly higher, local printing companies can provide bespoke print services, often with a quick turnover time and excellent quality results. One of the biggest advantages of ordering from a local printing company is excellent customer service. As ordering printing materials can be somewhat unnerving, it helps to order from a company that can provide you with end to end service, to give you piece of mind that the product that you ordered will be the product you receive.
Local printing firms offer a more personal service to customers, offering them the option to call in and properly discuss their requirements, rather than simply filling in a form or uploading artwork to a website. Regardless of whether they are a small start-up business, or a large established firm, customers can expect to receive expert advice and guidance throughout the print process.
If you are looking for local printing services in Birmingham, you can visit the Russell Printers website.