You’ve finally decided to take the plunge and create your own clothing brand. But what next? Choosing the type of clothing, the manufacturer and printing processes used are perhaps the most time-consuming element of starting your own business. If you’re printing t-shirts, there’s one type of printing onto polyester that trumps them all – sublimation printing.
What is sublimation printing?
Sublimation printing is a high-tech printing process used widely in the print on demand industry. It involves transferring a design from sublimation paper onto a piece of fabric by using pressure, ink and high heat.
When it comes to apparel like t-shirts, sublimation printing is a complete gamechanger, because it allows you to print seam-to-seam.
How does sublimation printing work?
To begin, a design is printed onto special sublimation paper. The inks on the paper are then heated up, turned into a gas and combined with the fabric to make a permanent print. Unlike other apparel printing methods like vinyl, sublimation printing is permanent and fades less. This is because the ink is embedded into the fabric rather than simply layering it on top.
What does the heat do in sublimation printing?
The heat opens up the individual fabric pores and along with the pressure, the ink cools and returns to a solid. The end result is a full colour image that can go seam-to-seam and won’t fade or crack.
Finding a sublimation printer
Unlike some forms of apparel customisation, sublimation printing is particularly high tech that requires expensive printing equipment. Most companies who use sublimation printing for their apparel use sublimation companies or a specialist sublimation printer to fulfil their requirements. There’s no shortage of commercial printers out there, but only a sublimation printing pro can give you the result you no doubt want for your business.
What are the benefits of sublimation printing?
Perhaps the strongest benefit of sublimation printing is the freedom you have with your designs. You could, for example, print a whole t-shirt that looks like a flower, or even a beautiful landscape. The possibilities sublimation printing offers are endless, and once you experience it for yourself, you’re unlikely to look back.
Designs printed with this printing style last longer than other printing methods. Even after multiple washes your design will still look fresh with not a crack in sight!
Where do I find sublimation companies?
Some but not all commercial printers use sublimation printing, so don’t be afraid to ask. When you’re making your enquiries, do be sure to ask about their experience, who they work for and whether you can see some of their previous work. You may also be able to get samples before you commit to an order.
Sublimation printing companies for your apparel brand
When you run your own business, it’s only natural that you want to work with the best suppliers out there. After all, they’ll become a key player in making sure your business runs smoothly and your clothing looks great and lasts. Here at Russell Printers, we specialise in garment printing and work with people just like you to make their clothing brand dreams come true.
To talk to us about how we can help with your apparel printing needs or become your specialist sublimation printer, please call 0121 236 2784.