What makes your brand truly special and sets you apart from all the others? If you’re struggling to answer this question, then now is the time for a full-scale brand refresh to recapture your message and consolidate your brand identity.
A brand refresh, particularly a New Year one, involves much more than changing your brand colours around or having a new logo made. It calls for a full reassessment of:
⦁ Your brand’s voice
⦁ Your core messaging
⦁ Your values
⦁ Your target audience
⦁ Your product offerings
And much more, and if you’re going to put this much effort into rebranding your business you want to make sure that your new materials have the right impact. That’s where Russell Printers comes in – your one-stop partner for high quality, same day printing in Birmingham.
Whether you’ve slightly tweaked or totally reworked your entire business identity, you’ve poured your heart and soul into a brand refresh that will take your business to the next level.
Now all that’s left to do is launch the new and improved branding with impactful printed materials that will cut through the noise and deliver the results you want, so let’s take a look at our recommendations.
First things first – it’s important to consolidate your brand refresh internally and make sure that your team is fully onboard before launching it publicly.
We suggest investing in:
⦁ Welcome Packs: If your brand refresh was a result of unprecedented growth or expansion (or your previous branding wasn’t attracting the top talent that you were looking for) then welcome your new starters for 2026 with branded stationery, a personalised planner, and a custom gift.
⦁ Company Signage: Emphasise your updated branding and create a strong visual identity across your workplace with custom signage and wallpaper that engages everyone with your business from the moment they walk through the door.
If a printed product is going to widen your reach, encourage brand recall and engage stakeholders in your business, then it’s worth including in your rebrand strategy!
⦁ Letterheads: Whatever important communications leave your offices, make sure these printed documents include your new business logo, font, slogan and contact details.
⦁ Business Cards: Most rebrands come with a completely new visual identity, so reinforce your existing brand recall across your network and engage new leads with custom business cards.
Finally, take your brand refresh public and connect with your suppliers, clients, and audience with our range of printing services.
⦁ Banners: Take your new branding with you wherever you go in 2026 with exhibition banners that help you stand out in a crowd. At 2 metres high, our roller banners offer all the space you need to deliver your core message and establish your brand identity with just one glance.
⦁ Leaflets: Introduce new and regular clients to your new brand and let them know what they can expect from you going forward, with 100 premium leaflets from £15.
⦁ Branded Clothing: Turn your employees into brand ambassadors with personalised workwear that, thanks to our Melco Embroidery Machine’s operating speed of 1,500 stitches per minute, you’ll have in time for your launch!
If you’re looking for custom printed supplies that convey your new brand message at scale, then we are here to help.
We specialise in fast, high-quality printing that businesses just like yours have been relying on for over 100 years so contact us today to take advantage of our same day printing services!
Is your spring calendar filling up with trade shows and outdoor events? Make sure you’re ready to make the most of the opportunities available across the new season with relevant, targeted print marketing materials.
Customer preferences and marketing trends change with the seasons, and you might find that your tried-and-tested materials are no longer delivering the results that they used to. If this is the case, it’s time to refresh your brand and adapt your marketing approach for spring, so read on as we explore the best ways to do this.
The British high streets are full once again as people increasingly spend time outdoors enjoying the sunshine and exploring what their local town centre has to offer. So, make sure that a trip to your premises is at the top of their list with professionally-printed flyers.
Whether you’re handing them out on the street, adding them to a customer’s order, or distributing them across the local area as part of a mailing campaign, these print marketing materials should explain what your business offers and how this sets you apart from the other local businesses.
As always, this should include a promotion that gives potential customers a reason to interact with your business. This can be a promo code, a special discount, or a time-limited sale, and it should always be framed as an exclusive offer that is just for them.
If you’re booked and busy with networking events, trade shows, and even street markets, then it’s time to stand out from the crowd with a standing roller banner.
These important banners do so much more than simply attract customers over to your stand. They represent your brand, deliver clear information, and let customers know exactly what you are offering them before they even say ‘hello’.
As the key focal point of your display, it is important that these banners stand out, but make sure you don’t clutter up the design with lots of information and images. Instead, focus on establishing your brand identity with your logo, your core tagline, and the brand colours, and give out the rest of the details once the visitors come to your stall.
Everyone attending networking events this spring will meet lots of new people who are all competing for their attention and business, so consolidate the connections you make with a new set of business cards.
Whether you’ve been networking with someone for several hours or talking for just a few minutes, business cards make sure that your brand stays in their mind long after the event has ended and give them the opportunity to reconnect with you later.
So, check your current card design for any areas for improvement. Do the colours no longer match your brand? Are the details outdated or incorrect? Does it list your old role? Business cards should always list the right details and present a professional, detail-focused approach, so resist the temptation to correct any errors with a pen and contact us today for a fresh new set.
Having branded clothing made for your team is a great way to spread brand awareness. Your employees become ambassadors for your brand simply by wearing their team jackets around the local area or to meetings, but as we get closer and closer to the summer months, it’s time to switch out your teams’ branded hoodies and jackets in favour of lighter pieces.
Printed t-shirts and caps will keep your team comfortable and cool this spring, and making the switch to lighter layers also makes it much more likely that the team will continue wearing their branded apparel. Heavy layers can quickly become uncomfortable in the hot weather and they most likely wouldn’t appreciate having to wear these garments out in the summer sun, so contact us today to have custom workwear made for your team.
Finally, let’s not forget the impact that a small, memorable gift can have on a professional partnership.
If you have a lot of big meetings coming up, make sure that you have a supply of branded gifts ready to hand out to all the attendees. When picking the best promotional items, it is important to choose ones that the attendees will get plenty of use out of, rather than disposable options that will quickly be binned and forgotten.
Some of the best choices include:
All with the company name and logo on them, so end each event on a high with our promotional gifts services.
Have any other print marketing materials in mind?
Check out our full list of services here or contact us directly to discuss how our print marketing materials will help with your brand refresh.
As we start the new year, it’s clear that businesses face a unique marketing challenge in January. With the Christmas season behind us, many consumers are not planning on making purchases, and the last thing many of them want is to engage with the oversaturated world of online advertisements and digital marketing. This January, stand out from the crowd and engage your audience with the enduring power of print marketing, a timeless yet often overlooked strategy that has been capturing audiences long before the rise of digital advertising. Join us as we explore the art of igniting customer interest and driving sales throughout 2024 with this refreshing alternative to online campaigns.
The start of the year can be a challenging time for businesses. Consumers are fatigued from the constant bombardment of online promotions and advertisements during the run up to Christmas, from Black Friday deals to Boxing Day sales. As a result, it becomes increasingly difficult to capture their attention and start the year with boosted sales, and many businesses resign themselves to seeing a drop in revenue during the first few weeks of the year.
This year, the unprofitable month of January is expected to see a resurgence in the popularity of traditional marketing strategies. Print advertising is a seasoned player in the marketing game and has stood the test of time, and in the digital age, the tangible allure of printing is more enticing than ever. These physical marketing assets offer a break from the digital clutter that has inundated consumers throughout December and is a chance for your brand and message to stand out against the noise and repetitive visuals of online advertisements, so let’s explore the benefits of tangible marketing materials for businesses.
One of the key advantages of physical marketing is its tangible nature, which cannot be replicated in a digital environment. While digital content may be easily forgotten or overlooked in the saturated online world, physical content leaves a lasting impact on consumers.
This positive impression is consolidated by the interactive nature of these materials. The tactile experience of holding a brochure, flyer, or direct mail piece can leave a memorable mark on consumers’ minds, and people tend to remember information better when they interact with it physically.
January is a month when digital ad fatigue is at its peak. Consumers are looking for a break from the continuous stream of online advertisements, and this is where printed assets shine. These assets are a breath of fresh air, particularly if you offer a product or service that the recipient is particularly interested in, as they are more likely to engage with your business if they are introduced to it via an engaging promotional piece, rather than the usual online ads.
Tangible materials allow for a higher degree of personalisation than the majority of digital media campaigns. Whether it’s a personalised direct mail campaign or a customised brochure, you can tailor your message and design to specific customer segments and create materials that are highly targeted, ensuring that your message reaches the right audience.
Unlike digital ads that vanish with a click, printed materials tend to linger. Unless the recipients actively get rid of them, they can sit on a desk or coffee table for days, weeks, or even months, serving as a constant reminder of your brand and message. This longevity can significantly impact brand recall and customer engagement, as one of the only ways to cut through the clutter of digital advertising.
In order to create your targeted, multi-approach strategy for the start of 2024, it’s essential to stay informed about the latest trends in printed marketing efforts to ensure the continued relevance of your efforts. So, as we look ahead to the coming year, let’s explore these key trends that are shaping the print landscape of 2024.
Print design has come a long way, and with the integration of modern aesthetics and technology, it has evolved into a captivating art form. Businesses are constantly exploring innovative design concepts that merge the traditional beauty of print with contemporary expectations, and these resulting materials allow for creative opportunities that digital platforms simply cannot match. From unique paper textures to eye-catching finishes, every element can be tailored to captivate and engage the audience, helping printed advertisements to stand out as an effective and innovative way to leave a lasting impression on potential customers.
Print is not isolated from the digital world. QR codes, augmented reality (AR), and NFC technology are all being seamlessly integrated into printed materials, creating a dynamic bridge between print and digital marketing channels. With the simple scan of a QR code, customers can unlock a wealth of information, promotions, or exclusive content, whilst AR takes it a step further by overlaying digital elements onto the printed page, bringing static images to life and captivating audiences in a truly immersive way. Finally, NFC technology allows for instant connectivity between printed materials and smartphones, enabling users to access websites, make purchases, or engage with interactive features at the touch of a button. These technological integrations not only enhance the effectiveness of printed campaigns but also provide valuable data and insights into customer behaviour in the digital space.
Sustainability is no longer just a buzzword; it has become a necessary consideration for businesses and eco-conscious consumers are driving the demand for sustainable print materials. Businesses are adopting environmentally-friendly practices and printed materials in their campaigns to appeal to this growing market segment, which not only helps them appeal to their target audience but also showcases their energy-efficient printing processes and commitment to minimising their carbon footprint.
As you plan your New Year marketing campaigns, consider the enduring power of print marketing for a targeted strategy that transcends digital trends and provides a refreshing change for consumers wary of online ads.
Here at Russell Printers, we are on hand to support your business to drive sales and capture audience interest in the months ahead with our experience in creating and producing innovative print solutions, so contact us today to discuss our printing services.
Start the new year off right by taking on large-scale online campaigns with a refreshing and effective way to reach your target audience. With its tactile and versatile nature, and the ability to grab and retain attention, print marketing campaigns are effective strategies to achieve lasting success in the new year. Whether it’s eye-catching posters, engaging mailers, or targeted leaflets, there are numerous opportunities to leverage these visually appealing materials to showcase your brand in a concise and memorable way. So, don’t miss out on the opportunity to stand out from the competition and explore the benefits of investing in printed materials for your new year marketing campaigns.
Once the holiday buzz of Christmas and New Year has died down, businesses across the UK turn their attention to creating powerful and targeted new year marketing campaigns that will set them apart from the competition and set the tone for their 2024 marketing efforts.
Businesses across the UK focus primarily on their digital marketing efforts and place more of an emphasis on their online advertising, which can have a detrimental effect, particularly on smaller businesses. In the online marketing world, larger corporations often dominate, and independent retailers and organisations may struggle to attract significant attention. While online campaigns certainly have their merits, print materials provide a tangible and engaging experience that cannot be replicated on a screen, and offer a unique opportunity to connect with customers who are geographically close to your business.
So, read on as we explore the unrivalled benefits of investing in printed materials for your new year’s campaign.
Unlike digital advertisements that can be easily scrolled past or ignored, print materials offer a physical presence that demands attention and engages the audience. The tactile nature of print media allows customers to physically interact with your materials, and the experience of holding a leaflet or flipping through a brochure creates a sense of credibility and tangibility that online ads may struggle to replicate.
By incorporating visually appealing design and compelling content, you have the perfect combination to stand out from the competition and leave a lasting impression with your marketing efforts. Whether it’s a well-designed flyer or a beautifully printed catalogue, these materials incorporate interesting images, branded visuals, and engaging short-form text to deliver key information about your business and brand, so don’t underestimate the impact of print materials in reaching your target audience and making a memorable statement.
Print media materials are a valuable addition to any marketing strategy that offers high-visibility and long-term exposure for your brand and message. Online ads, social media posts, and tv advertisements are seen briefly and then lost to a host of other, similar ads, whilst physical materials have a much more enduring, long-standing impact.
Their physical presence cannot be ignored, particularly when posted through someone’s letter box or strategically placed in a high-traffic public area. Whether displayed in public spaces, storefronts, or community boards, posters have the potential to attract attention from a wide range of individuals, and whilst many people may not recall seeing the same ad multiple times online, if they are engaging with a physical ad during their daily commute, then this extended exposure builds up more actionable awareness. This approach also allows for longer periods of engagement with the audience, as the materials can be kept and shared with others as a constant reminder of your business long after their initial impression has been made, increasing the chances of message retention and enhancing the effectiveness of your marketing efforts.
Printing marketing materials is a cost-effective and consistent way to advertise your business throughout the year. Once printed, these materials can be distributed consistently without additional costs or ongoing expenses, making them a more cost-effective option for long-term marketing campaigns than digital pop-ups or pay-per-click ads. This allows businesses to reach their target audience repeatedly and does not require seasonal changes, making them a reliable and affordable advertising tool for small and local businesses to promote themselves.
When exploring the unique advantages of printed campaigns, it’s also important to recognise the power of integrating print and digital efforts for an impactful and comprehensive multi-channel approach.
This includes adding interactive elements, such as QR codes or URLs, to printed assets to seamlessly bridge the gap between offline and online interactions and make it easier for customers to engage with a brand. By utilising printed materials to complement their digital strategies and help drive online conversions, businesses can create a highly impactful campaign that maximises reach, drives engagement, and increased conversions.
Whether it’s eye-catching posters or targeted leaflets, print marketing materials offer a refreshing and effective way to reach your audience and drive conversions, so don’t miss out on the opportunity to make a lasting impression on your target audience – contact our team today and elevate your new year marketing campaigns with our print marketing services.
In a world of social media and online networking, it’s easy to overlook the power of traditional marketing tools. One such tool that has stood the test of time and continued to be a valuable asset for businesses is the business card. Business card printing may seem like a simple and outdated practice, but when utilised effectively, it holds immense marketing potential and leaves a lasting impression on potential clients. In this article, we will explore how, as an integral part of your overall marketing strategy, this small piece of card can have a big impact on your business growth.
As the first introduction of your brand to potential clients, bespoke, high-quality business cards are essential. In this rapidly changing business landscape, where information is just a click away and online interactions dominate, a physical business card can offer a personal touch that cannot be replicated and sets you apart from your competitors. From networking events to business meetings, a well-designed and strategically distributed business card can open doors, spark conversations, and introduce your business to potential customers.
However, a business card on its own will not establish a connection with your potential clients. The core marketing benefit of business cards is the opportunity to make a memorable impression and solidify a new connection with your potential clients. Once you have introduced your business, and made a personal connection with the client, leave them with a business card that represents the brand and gives important information in an accessible physical format.
A business card does not just contain your business address and contact information – it is a powerful tool that can be personalised and designed to convey vital information about your business. With its compact size and ability to convey targeted, easy-to-understand information, business cards serve as a tangible representation of your brand and industry expertise.
When designing your business card, make sure that the information included in the design is concise, relevant to your target audience, and easy to understand. While it may be tempting to include as much information as possible on your business card, overcrowding it can make it difficult to read and detract from its overall effectiveness. Stick to the essential information and consider what information is most important for your target audience to create an impactful card.
This should always include a brief tagline or mission statement that encapsulates what your business stands for and represents your brand in a tangible way. If the business card is intended to represent you as a professional or a contractor, rather than the business as a whole, then include your name, job title, contact details, and any company information that you feel is relevant. It should also provide recipients with all the necessary details to contact you or learn more about your products and services, as the card functions as a reminder and to encourage potential clients to engage with your business.
A well-designed and thoughtfully distributed business card has the potential to leave a lasting impression on potential clients or partners. When networking or attending events, it is important to be strategic in how you distribute your business cards. Handing them out to everyone will generate leads, but taking the time to have meaningful conversations and establish a connection will boost the likelihood of follow-up interactions.
Business cards are intended to be a reminder of your business, and a call to action to engage with your brand, and they work most effectively when potential clients have a professional and engaging face to put to the business. When presenting your business card, be mindful of the context and the impression you want to make. Offer it with a smile and a brief introduction, ensuring that the recipient understands its significance, and take the time to explain why you are interested in connecting with them. This will make the exchange of business cards more meaningful and increase the chances of a future interaction.
When designing your business cards, it is crucial to consider the overall branding and message you want to convey. The design should align with your company’s visual identity, using consistent colours, fonts, and graphics to reinforce your brand image and make it more recognisable to recipients. The design should be cohesive with your overall branding to create a consistent and memorable experience for recipients. This is particularly important for events and networking opportunities, as the business card, roller banners, and all promotional materials can combine to create a tangible reminder of your brand long after a networking event or meeting.
In addition to the design, the quality of the business card itself also plays a significant role in making a lasting impression. Opt for high-quality materials and finishes that reflect the professionalism and attention to detail of your business, and ensure that your potential clients are left with a well-crafted business card and a positive impression. This also offers the opportunity to incorporate unique or creative techniques to make your business card, and therefore your business, stand out from the rest. This could include adding a special finish, such as embossing or foil stamping, or using a non-traditional shape as a nod towards your industry or area of expertise. For example, if you are a landscape artist, why not have your business cards made in the shape of a leaf or flower – similarly, if you are a decorator or a painter, opt for a business card in the shape of a splash of paint for a vibrant, creative visual identity, or choose clean lines and a matte finish to mimic the professional look of your projects.
To maximise the impact of your business cards, incorporate them into your digital marketing efforts by including a QR code or URL on your business card. This can direct recipients to a landing page, additional information, or a special offer, to immediately engage them further in your business, as well as demonstrating a consistent, uniform commitment to brand cohesiveness across all areas of the business. These elements can make your business card more memorable, solidify your business-wide marketing efforts, and encourage recipients to further engage with your brand.
When thoughtfully designed and strategically distributed, business cards have the power to make a lasting impression on potential clients and to serve as a tangible representation of your brand. Whether you are setting up a new business venture, rebranding your existing business, or expanding your network, contact our team today to discuss your business card printing requirements.
Professionally-printed business flyers are a great way to encourage customer engagement with your business and build up brand recognition. Though digital and social media have become increasingly popular in the modern world, business flyers remain a viable and effective marketing strategy. If you are thinking of including business flyers in your next campaign, or your ongoing strategy, this guide will provide you with everything you need to know about this effective marketing tool.
One of the key benefits of business flyers is the amount of information and advertising that can be included in a small leaflet. Whereas social posts are confined to a few short words and an image, a flyer can include all of the key information about your business in one, easy to read place. This can include information about a new product or service, as well as all the information that potential customers need to get in touch.
Business flyers are one of the most effective, low-cost ways to get your brand message out to a large audience. They are much less expensive than other forms of advertising, such as large scale campaigns and advertisements, and can reach many potential customers. This is particularly beneficial for small, local businesses, as they can reach potential customers and compete with larger businesses without costly campaigns.
Flyers can be used in a variety of high-traffic areas, including handouts at trade shows, mailings, or posting in public places. Flyers allow you to specifically target your audience and can be distributed far and wide, particularly in places where your target customers are likely to gather. Whilst the success of social posts and written content depends upon the target audience being interested and engaged, business flyers are a physical reminder of your business and message that your potential customers can take away with them.
With the right design and finish, business flyers can be an invaluable part of your marketing plan and can help to boost the visibility of your business. Investing in high-grade printing is the best way to represent your business, as this will make a positive impression on your target market and reflect the high standards of your business.
At Russell Printers, we understand how important it is to engage customers with high-quality, professionally-printed business flyers. After taking the time to create an informative and eye-catching design, make sure that your flyers are ready to represent your brand by having them professionally printed.
Our flyer printing prices are available on our website or you can get in touch with our team on 0121 236 2784 to find out more about our flyer printing services.
February isn’t just the month of romance, it can also be a great opportunity to market your business. By making your brand relevant on Valentine’s Day you can reach new target audiences and help them to fall in love with what you are offering. Local printing services can also play a large part in your holiday marketing, by ensuring you’ve got the printed materials you need for your events, promotions and new product launches. Here are just a few marketing campaign ideas to make your brand relevant on Valentine’s Day and information on how Russell Printers can help you bring these ideas to life.
Whether it’s love for another person, a pet, a car, the family home or an individual’s health. Valentine’s Day marketing campaigns can involve affection for anything that you want to matter to your target audience. Show them how your products or services can help them fall back in love, show a little TLC or just look after themselves.
If you need posters to promote your Valentine’s campaigns please click here.
Even if your products or services don’t relate directly to Valentine’s Day you can still use the day as an opportunity to run a special offer. Buy one get one free offers work well at this time of year as customers can buy something for themselves and get a free one to give to their loved one. Equally, if you are a business looking for new customers, introductory offers on the 14th February can be a good way of getting people to sign up, subscribe or find out more about your offering.
Contact us if you need leaflets or flyers to promote your special offers.
Make it as easy as possible to shop for Valentine’s gifts by providing people with a gift guide. Whether it’s printed or placed on your website as a blog post or downloadable resource, your customers will thank you for pointing the way, especially if they tend to leave their gift shopping to the last minute!
Get in touch with us if you need catalogues printing.
Whether you choose to run a promotion where you give away one of your products for free, or send some branded gifts to your loyal clients, use the month of love to show how much you appreciate their custom.
Click here to find out more about our promotional gifts.
If you feel some customers have fallen out of love with your brand, use this occasion as an opportunity to reconnect with lapsed leads and demonstrate how your products or services can benefit them. Try email marketing to remind people what you can do for them or invite potential customers to an event where you can showcase your products or services.
Find out more about our exhibition printing services.
Whatever marketing campaign ideas you fall in love with, making your brand relevant this Valentine’s Day could be just what your business needs to reach new target audiences and grow sales. Get in touch with Russells on 0121 236 2784 to find out more about our local printing services and discuss how we can help bring your marketing campaigns to life.
If you have stumbled across a halt in your business growth, or are unsure on how to kickstart your growth as a new business, reconsider your B2B marketing strategy. How much focus is there on driving brand awareness directly to your B2B clients? Many industries are flooded with competitors, the effect being that target clients simply have too much choice and can often be overwhelmed by the process of finding the right business to go to. Therefore, considering the impact direct mail and a data driven B2B marketing strategy should be a top priority.
If you are reevaluating your current marketing strategy and are open to new goals and resources, explore how to drive brand awareness with data driven print marketing.
B2B marketing is simply when products/services are provided from one business to another. Since you are marketing to a business, rather than the general public, you need to tailor your approach specifically to this audience. While traditional tv ads and social media promotions may work for some business owners, consider the sectors who don’t have access to that during their working hours. A more direct approach, such as direct mail, flyers, promotional gifts and roller banners to display at exhibitions may prove to be more effective.
Even with print marketing, think right time right place. Conduct research into your audience to build a strong portfolio on who they are, how they operate, where they look for certain products/services, resource gaps you can help with and consider which type of offers can be most attractive to them.
If there are industry exhibitions that have a great turnout, get involved. Not only will this allow you to put your brand right in your target audience’s pathway, it always allows you to build a professional relationship with them face to face. Use marketing resources to offer further information on what you offer, including:
The next step to consider is how you can collect data through these marketing resources, to provide you with valuable insights into future B2B marketing campaigns. A few ideas include:
This information can then be used to guide your future campaigns about which type of places you need your marketing to appear, and to narrow down your target audience if needed.
If you are a new business or events aren’t popular in your industry and you want easy, affordable, wide spread marketing, opt for direct mail. Have flyers ready to send, leaflets available in appropriate locations, or provide business cards that offer a type of referral scheme.
The possibilities with print marketing are great and when used strategically, they can make an impact on your brand awareness. If you are searching for local printers, we provide a range of services for printing Birmingham and UK businesses can use on their upcoming campaigns. To get started, contact our team to discuss your requirements.
Planning Christmas marketing campaign ideas to launch is a fantastic way for you to celebrate this time of the year with your customers. As we know from previous years, many people countdown to see Christmas marketing from specific brands and that is their signal that it is officially the festive season. Allow your audience to do the same with your brand, by creating something truly special which excites them to revisit your business during this time of the year.
Whether you are offering seasonal deals, new product launches or easier deliveries to meet with the requirements of the holiday rush, keep your customers well informed with a print marketing campaign designed by you and printed by our team who can guarantee quality products and a reliable service.
If you have already planned what you would like to promote and are now searching for Christmas marketing campaign ideas to get your news and offers out to your audience, see below for our festive guide to print marketing.
One of the most straightforward ways to literally get your message in front of your customer is through direct mail. Consider having leaflets printed to promote your seasonal offerings and have them delivered door to door. Our team can print leaflets and flyers in a variety of sizes with a fast turnaround. Our products range from A5 flyer printing to DL leaflets which can easily slot into an envelope for mailing distribution.
If door to door isn’t your marketing style, consider leaflet and flyer printing as an add on when packaging up customer deliveries. This could also be a perfect opportunity to thank them for their order during the busy shopping period and provide an incentive for future purchases.
Print marketing during the festive season should easily fill you with inspiration for marketing themes and designs. This could also be a fun opportunity to experiment with promotional gifts, whether it’s for new customers you have gained over the Christmas period or a thank you for the support of loyal customers.
As a B2B customer, this could also be a great way to add a reminder of your brand to your clients desk through the form of promotional stationery, calendars, mouse mats… you name it!
If you have a retail unit or office which customers visit, consider how you can promote your offers and product launches there. Banner printers can help you to vividly display your marketing in your window or where else you think it would be effective.
For something smaller, look into posters. Marketing with posters is great because again it allows you to openly display a promotion for everyone to see, but doesn’t take up as much room. This may be a good idea if you have a couple of posters to promote different campaigns.
While there is a lot of space on a poster, don’t overcrowd it with the smaller details. Instead, have it focus on the key information for the promotion and if additional details are available, redirect them to your website, app, social media or contact details.
If you are looking for Christmas marketing campaign ideas which are more informative and do more than just sell an offer, draft designs for a booklet. A booklet will provide a few pages for you to fill, which can be ideal if you have numerous product launches over the festive season or if you want to provide an end of year summary to loyal customers, to keep them up to date on what is happening within your business and what you are aiming to achieve and provide in the new year.
If your team has customer facing roles, you might like to utilise their uniforms for easy advertising. Festive workwear can simply be used to fit in with the season or you could make the most of it by using it to promote your current offers. Wherever your employees go, it will be a free advertisement for your brand.
Our team is here to work with your ideas and discuss budget requirements so we can create the ideal uniform for your brand. You can learn more about our process for this service here.
If you are ready to move forward with any of the Christmas marketing campaign ideas mentioned, contact our team to discuss your requirements. All of our products, from leaflets and flyers to workwear can help to amplify your festive campaigns and prepare your business for what is the busiest time of the year for many.
It’s fair to say that customer retention is the holy grail of business. And if you’re on a quest to find it, the first priority is to think about how you can re-engage your customers time after time. While the answer is simple – brand marketing – the more complex part is knowing how to do it.
If you’re wondering how to develop customer loyalty as part of your brand marketing strategy, then read on for our top tips.
Re-engaging your customers includes getting them to come back to you, time and time again. Existing customers are already primed to buy from your brand, so are brilliant prospects for future purchases. Don’t neglect them, make them feel valued and attract them back with exclusive offers. If you’re looking for some ideas, you could send them a one-off exclusive voucher by post to show them how much you appreciate them or even send a handwritten thank you note.
Keeping your branding and tone of voice across all online and offline collateral is key. When you have different logos, fonts and tone of voice, you can get lost. A consistent brand relies on all the elements in the marketing mix working in tandem, not against each other.
It can take between three and eight touchpoints with your brand before a customer purchases from you, so your brand marketing strategy shouldn’t just be focused on one area.
Think about all the different kinds of marketing collateral you can create, like flyers, pull-up banners, mailers and more. Schedule them to run simultaneously, all with the same branding and tone of voice. The more chances someone has to build a relationship with your brand, the higher the chance of them buying from you. Think about it – if you need something, would you be more likely to buy from a brand you had never heard of or one you know about?
With so many pieces of marketing hitting our email inboxes, print marketing can be a refreshing change that captures attention like nothing else. Print marketing should still be a very relevant part of your brand marketing strategy, so don’t be tempted to solely focus your efforts online. It has a high return on investment, is portable, trustworthy, can boost brand visibility and more, particularly if you’re trying to raise awareness of your brand in your local area.
A study found that printed media is absorbed better into the memory and generates more emotions that develop into positive brand associations. This works particularly well if you sell products online because you can work elements into your delivery that really stick with the customer.
Sending out letterbox gifts? Try wrapping your goods in tissue paper and using intriguing ‘open me’ stickers on the goods.
Want a unique way to say thank you to your customer, while rewarding them too? Include a mini envelope with a thank you card and discount for a future purchase.
It’s the smaller details like this that really add value to your brand marketing strategy and will put you ahead of the competition.
Here at Russell Printers, we are specialists in printing for a wide range of items. From flyer printing and workwear printing to business cards, stationery and more, we can take your brief and get the job done on time, effectively and on budget. For help with your printing needs, please contact us today.
