Now that September has arrived, the festive season will soon be upon us. Halloween, Bonfire Night, Christmas and New Year are just a few of the many celebrations you could be preparing for. Seasonal campaigns can be some of the most rewarding you do all year, so if you haven’t already begun preparing your seasonal marketing campaigns, start now.
Below we have provided a guide to get you started.
With many businesses investing heavily in their seasonal campaigns, consider what makes your business unique against the competition. Consider new products or services you can promote, competitive discounts you can offer and new loyalty programmes you can launch.
Whichever unique selling point you decide on, make this the centre of your campaigns. Tell your audience why your product is the only option they should consider. Give them a reason to always go back to your brand after conducting thorough comparison searches online.
While you wait for the bulk of your campaign to be launched, take baby steps in creating excitement about something which is coming soon. Sneak previews, seasonal related ads and working with relevant influencers can help to build anticipation as target customers join in on a countdown with you.
Direct mail marketing, consistent branding across all platforms and competition flyers can be the stepping stones which captivate new and loyal customers.
Seasonal campaigns can make it too tempting to stick with traditional colour palettes, holiday mascots and cliche puns. Instead, create your own characters and put your own twist on tradition. Create something which won’t sink in the ocean of other campaigns within your industry. Consider how to incorporate your current branding into something more relevant to the holidays and spot weaknesses in past campaigns of competitors which you can take advantage of.
Once you have finalised your design, ensure that it is consistent across all your print marketing resources and online profiles. Stay on theme and use similar imagery, fonts and colours throughout your website content, in store banners, social media graphics and product catalogues.
Seasonal campaigns can be a huge responsibility, with lots of skillsets required to make them a success. Therefore, branching out and working with external teams can help to fill the skills gap currently in your group.
At Russell Printers we offer quality printing solutions, using specialist technology at competitive prices. This combined with our fast delivery and expertise in print marketing will offer great value to your upcoming seasonal campaigns.
We work closely alongside brands to help them to achieve their marketing goals. Seasonal campaigns can benefit greatly from print marketing resources, including catalogues, brochures and posters to promote seasonal offers and product launches. To explore our full product range please click here or enquire with our team on 0121 236 2784.
Your Pinterest boards are ready, your budget is set and you’re ready to start buying your wedding stationery and décor. As you begin to plan your dream wedding day, consider functionality with your décor as well as what looks nice. Wedding roller banners are a great to welcome guests into your wedding reception. Design them to fit with your theme and use them to help guests to navigate around the party.
One of the most popular plans for wedding roller banners is to print the newlywed’s names in large print with a thank you message to guests for attending. This is usually situated by the front door to greet guests as they arrive.
Then the benefit of enquiring about a bespoke design is that you can match it to your chosen wedding theme. Work with our team to turn your vision into reality for your own unique arrangement.
The benefit of wedding roller banners is that they are tall, making them easy to spot from across the hall. This is ideal for displaying important information such as the seating plan, instead of a canvas print on an easel.
Simply display the table numbers in whichever layout you like and list attendee names under each number. This will help to get people seated quickly without any confusion, while adding to your themed décor.
Displaying an itinerary on your wedding day can be really helpful in helping everyone attending navigate through the day. They will know where to be and when, meaning less guests looking for the bride and groom to ask questions.
There are many creative ways to design your itinerary, with a timeline being the most popular. Combine this with elegant illustrations and calligraphy for a stunning party feature.
Many people enjoy displaying photos and videos of themselves of everything they have done in their relationship to date. For example, many newly weds might display a gallery of their recent travelling photographs. This can add immense sentimental value to your party décor, while providing a great conversation starter with guests.
At Russell Printers, our roller banner stands are our most popular product across the range. We offer roller banners in a selection of sizes, with prices starting from £65 and are provided with a carry case for easy transport on your big day!
Please complete our contact form to enquire about wedding roller banners.
Printed posters can incorporate a sense of personality, creativity and elegancy into your home interior. With the right images and high quality printing, you can modernise and uplift any room of your home. However, art arranging requires thought, care and precision.
Find below our top tips on arranging your printed posters, for a revamped home interior:
Prints which are personal to you, such as family memories, meaningful quotes or your own photography, work well in bedrooms. For communal spaces, find something that compliments the theme of the room.
Before you begin hanging frames, trace each frame size on kraft paper and use painters tape to arrange them on your wall. Or, arrange the prints on the floor first. This way you won’t need to keep rearranging your printed posters, while potentially damaging paint or wallpaper.
Many homeowners like to make their printed posters the focal point of the room. Therefore, many choose to frame it above a large piece of furniture, such as a bed, sofa or fireplace. The general rule is to hang artwork at eye level, or a little lower in seated areas.
Arrange your artwork to create a personal gallery in your living space. Perhaps there is an empty wall that needs filling or a room which is lacking personal touch. When selecting your prints, try to incorporate a type of theme, such as colour, artist or shape.
For smaller quantities of prints, perhaps pairs or sets of three, keep it symmetrical. Use similar or identical frames for each print and try to arrange them in part of a larger symmetrical shape.
If you have lots of photographs and prints, but don’t want to commit to nails in your wall, try layering. Find a long, narrow shelf in your home and strategically layer your prints. This can help to make a house feel more like a home and relax some of the structured décor. You can also arrange them with small trinkets, such as family heirlooms or travel souvenirs.
At Russell Printers we offer poster printing from as little as £15 to promote special events, products or services. With high quality printing, fast delivery and a dedicated team we can guarantee professional prints for your home or workplace.
For more information or to enquire for large quantity printing please call 0121 236 2784
Decorating your home is all about creating a safe place, where you feel at ease and can find peace. One of the most impactful ways of creating your personal sanctuary is surrounding yourself with interior design you love – that is true to your style and makes you feel relaxed.
Bespoke wallpaper is a great choice for this as you can tailor the design to your unique specifications. With so much to consider with designing your own wallpaper, guidance is always helpful. Therefore, here is our guide to elevating your interior design with bespoke wallpaper:
There has been a lot of research into the effects colours can have in interior design:
But whichever colour palette you choose, always try to maintain balance. Create contrast and mix dark and light to avoid overpowering designs which can make you feel overwhelmed.
When choosing the imagery for your bespoke wallpaper, consider your home values. For example, designs chosen for homes with small children may differ greatly compared to adult only accommodation. Your choice will also be dependent on which room the bespoke wallpaper is for, to create the right atmosphere.
For a romantic setting, gentle floral and damask prints in muted colour palettes work well. For a fashion forward home consider high gloss geometrics with elements of metallic. Or for more classic interior design, browse intricate stripes and damask patterns to pair with traditional furniture.
For playrooms or commercial spaces, large imagery on bespoke wallpaper can make a great impression. For a child’s bedroom, playful and comical murals of characters and landscapes can make imagination play a lot more enjoyable.
Whereas in a commercial space, you can take advantage of bespoke wallpapers to represent your brand. When done right, this can create a memorable impression on visitors and a welcoming environment.
Choosing the wall for your new bespoke wallpaper can differ between homes. Most often you choose the wall which you are most drawn to when entering a room. Strategically, this is your longest wall, or features a mantle piece such as a fireplace or the head of a master bed.
When investing in a personal piece of décor, you should expect high quality. At Russell Printers we provide expertise in quality, large scale printing, including custom printed bespoke wallpapers. Whether it is for home or work, designing your own wallpaper will complete your space.
To find out more or to request a quote, contact our team on 0121 236 2784 or info@russellprinters.co.uk
Working closely with local businesses comes with convenience, closer client relationships and local reviews. Outsourcing work to local Birmingham printers will provide your workforce with more flexibility, additional support and reduced costs. A professional printers will also guarantee high quality work and expert advice when you need it.
There are lots of benefits to outsourcing to local printers, but here are our top five:
Even with an in-house printing team, time is money. Employing inhouse printing staff can cost your company valuable time, which could be spent focusing on other departments.
Also, when outsourcing to a local Birmingham printers, you will be hiring a well experienced team. This eliminates the need for you to train new employees and worrying about manual or technical issues.
The greatest benefit of outsourcing is only paying for what you need. Hiring an external company to manage your printing services allows you to save on employee and equipment costs. It also eliminates small, reoccurring costs for restocking supplies and the maintenance which needed for certain equipment.
Outsourcing to a professional printers guarantees top quality results each and every time. With extensive printing experience, we employ techniques and equipment proven to provide professional quality colour prints.
Assigning printing responsibilities to inhouse employees can often make it a bottom priority compared to other duties. Whereas outsourcing to an external team means their entire focus will be on printing and only printing. Thereby reducing the risk of forgotten tasks and last minute jobs.
Also, having a local team dealing with the entire printing process provides a more thoughtful approach to the task. Having an expert team manage your business marketing solutions can be one of the best investments your company makes.
Outsourcing to a local print company means help is never too far away. Being located in Hockley places us close to the city centre for convenience for all of our local customers, making us to easy to reach for urgent meetings, while being able to provide fast delivery. Same day printing is also available on all orders received before 11AM.
At Russell Printers we have been a family business providing commercial printing since 1905. Using modern equipment, we provide high quality printing for a range of merchandise and marketing purposes.
From office stationary to corporate workwear to bespoke wallpaper, we offer a diverse range of printing services. To discuss your next project, complete our enquiry form or call 0121 236 2784
Leaflets and flyers have long been one of the most popular promotional and informational mediums for increasing brand awareness, reaching new customers and attracting business. They are an extremely cost-effective way to directly place what you’re looking to promote into the hands of target consumers, when and where you want. And as tangible, physical embodiments of your business and brand identity, leaflets and flyers are able to make a visually stronger and longer lasting impression than more fleeting online email marketing strategies or social media updates. There are also many methods of distribution, making this a flexible and simpler option to deliver promotions to varied demographics and experiment with your design and marketing techniques.
However, understanding what your audience wants, what compels them and how to best present your company with limited space, can often lead businesses astray. To truly make your leaflets and flyers an effective, results-focused promotional device to enhance your business, there are a number of key elements to consider when engaging with the design, production and distribution process:
What are you offering?
Clearly defining who you will be targeting with your leaflet will help you to determine what your message will be. Will you be addressing existing customers, potential customers, internal or intermediate audiences? Understanding their needs will better enable you to address what’s on offer, and why they need or should want it.
Deliver action-focused words concisely, that will persuade people to do what you want, or gives them a downside if they don’t take up your promotional offer. Always keep to the point, and ensure your target audience can easily spot what’s in it for them.
Make it standout
You’ll need an eye-catching design that will draw the attention of your customers, without being too distracting with a myriad of colours, fonts and images. Your printed efforts need to reflect your brand and offering in a simple, bold and clear way. A good option is to start with a striking headline that creates intrigue and leads your audience to read on. Keep the content that follows concise, and create visual interest and impact with a large image that accentuates your key message.
Think also about the quality of your leaflets; although their design may be very appealing, if they are improperly printed or easily damaged, they will not create the best impression or best reflect your business as a whole. It’s worth investing in high quality print, in a gloss finish to add value your leaflets and flyers, as this will more positively engage your target market, and influence perceptions of the standard of products or services on offer.
Size and practicality
You can select from a range of sizes for your promotional leaflets or flyers, although the size may affect how they are distributed and what audiences can be reached. If you are delivering your promotional offers via post, A5 or A6 is often the most convenient size, and can be easily fit into an envelope. If distributed by hand on the street, smaller leaflets and flyers are generally better, as they allow people to store them away in their bags or pockets. Leaflets and flyers are more inexpensive promotional tools, so you may feel that you want to experiment with different sizes and styles, and see what works to best suit your business goals.
Keep your business at the forefront
It’s most essential to ensure that you have included your company name and contact details, your logo, and any links to other marketing channels such as your website, blog, social accounts, promotional landing pages or details of upcoming events. Your potential customers need to know where and how they can find out more, so that they can familiarise themselves with your brand and continue engagement, for future conversion.
Spreading the word
Thoroughly understanding your offering and who it applies to, will allow you to set out an effective distribution plan for your printed leaflets or flyers. There are a number channels, whether you distribute them door to door, on the street, or in certain venues. They could be shared on their own, with other material or inserted in a newspaper or magazine. Distributing your leaflets and flyers regularly, will give you the opportunity to tailor your promotions according to feedback and levels of engagement.
Russell Printers specialise in delivering high quality printed solutions across Birmingham and the West Midlands. To find out more about our services in line with your requirements, please call us today on 0121 359 0783.
You may have been thinking of ways to try and gain more business, or maybe you want to make your store stand out from the crowd. Window graphics are an innovative way to attract customers and impress clients. By investing in high quality window graphics, you can completely transform the look of your shop front – making it look fresh, modern and unique, which will certainly get heads turning.
Window graphics are a great advertising tool for your corporate business; a simple graphic can sum up your brand with an image or a few words. This is a really effective way of attracting customers. You should ensure that the images used are of a high quality. This will ensure that the graphics look professional, and it will show that you place a high importance on the aesthetics of your graphics and how they reflect on your brand. You should aim for quality, as this is is the impression you want to give in order to build your reputation – you wouldn’t want your brand to be recognised for shoddy window graphics.
Here are 3 top tips to help you use windows graphics effectively:
1. Choose The Right Font
The fonts should represent your business, and reflect your branding where possible. The font should be easy to read, and should not be too small – It has to be able to stand out. There are many fonts to choose from, but it’s important to choose something you like, and that you think others will like too.
2. Picking The Right Colours
Try to avoid picking anything overly bright and over powering, this could distract a customer as it could hurt their eyes. Use a colour that is noticeable yet not overpowering; this colour shouldn’t blend in with the rest of the shops surrounding yours. The colours often will reflect mood, for example, red is designed to increase the heart rate and create a sense of urgency, so you should put careful consideration into the connotations particular colours will give.
3. Short and Simple
Whilst you can be very creative with window graphics, it’s important to keep your main aim of using this tool in mind. You don’t want to distract your potential customer by including irrelevant information. You should include details that are to the point, straight forward and easy to understand. This way you will hook your customer’s interest and entice them into your shop.
How a Printing Company Can Help
Reputable printing companies can help you by offering a corporate print service. They will work with the designs you may have in mind for window graphics. They can also help by suggesting ideas, and use suitable large format printers to produce high quality images and copy for your window graphics. You should look at choosing a printer who has had experience in window graphics, so that you can be assured of a high quality service.
Russell Printers are a reputable printing company who have created window graphics for a variety of clients. For more information you can call Russell Printers on 0121 359 0783.
