If you’re looking for new and creative ways to promote your business to your local area, then dye sublimation printing is an excellent way to spread your visual branding through your employees. This innovative printing technique offers unparalleled precision and vibrancy in colour reproduction when transferring designs onto a variety of sublimation-friendly surfaces, so explore our beginners guide to the process and applications of subliminal printing.
Unlike traditional printing methods, or other innovative methods such as inkjet or laser printing, this technique offers superior quality and durability, resulting in detailed, high-resolution images that are resistant to fading and wear. These alternative methods of printing deposit the pigment onto the surface, leading to quicker peeling and less vivid colours, whereas sublimation processes transfer the dye directly onto the materials using heat. This allows the dye to permeate the substrate, and offers businesses a high-value customisation option compared to other printing techniques, making it easier than ever for businesses to produce long-lasting, photorealistic images on fabrics and other materials.
This makes it ideal for apparel, signage, and promotional items, and works well on any sublimation-friendly surface, including polyester and polymer-coated substrates, including:
⦁ Apparel and textile customisation (uniforms, fashion, sportswear)
⦁ Promotional products (mugs, keychains, mouse pads)
⦁ Signage and displays (banners, flags, trade show graphics)
⦁ Novelty items and personalised gifts
Does this printing option sound like the best choice for your business? Read on to explore the process of bringing your designs to life.
This specialist printing process stands out amongst our services as a rewarding, worthwhile investment in building a brand and showcasing a business, so if you are interested in our process, here are the key steps.
⦁ Design Preparation
The process starts with selecting a high-quality, high-resolution design or image. The process can replicate intricate details and colours, so the chosen design should be of the highest possible quality to ensure a clear final product. In most cases, it is well worth the time and effort taken to refine the image using graphic design software or adjust for colour corrections or sizing.
⦁ Printing the Design
A specialised printer equipped with sublimation inks is used, and the design is printed in reverse onto sublimation paper, a special type of paper designed to hold the sublimation ink and release it evenly when heated.
⦁ Transferring the Design
The printed design on the sublimation paper is then placed onto the material to be printed on, also known as the substrate, and both are placed into a heat press. The substrate needs to be either polyester or coated with a polymer to accept the dye, including fabrics, ceramics, metal, and more. The heat press then applies high temperature and pressure, causing the ink to permeate the fibres of the substrate and permanently dye it.
⦁ Cooling and Finishing
After the heat press cycle, the item is removed and allowed to cool whilst the ink sets permanently into the substrate. Once cooled, the final product is now ready, offering photographic-quality images with a soft hand feel, complete with bright colours, sharp details, and a high level of durability against washing and sunlight.
From the design selection to the final print, our team will be on-hand to discuss any ongoing requirements or specifications that you have, as well as to answer any questions, so if you already have an idea in your head that you would like to see printed onto wearable products, be sure to get in touch today.
Dye sublimation printing presents a multitude of advantages for businesses aiming to elevate their brand and product offerings, including:
⦁ Enhanced Brand Visibility
Whether on fabrics, ceramics, or metals, the process reinforces brand identity, including logos and brand colours, across various printed materials. Whether your branding is printed on apparel, signs, or gifted promotional products, the process produces prints with exceptional clarity and colour depth, making sure that your brand messages stand out from a distance.
⦁ Scalability and Cost-Effectiveness
These printing methods are scalable, meaning that they are cost-effective for both small custom orders and large production runs, without the need for large initial investments in setup or materials, evening the playing field between small businesses and larger corporations and giving local businesses access to high-quality branded apparel without eating into budgets.
⦁ Flexibility and Customisation Options
From apparel and accessories to promotional items and signage, businesses can apply their designs to a wide range of products, allowing for full creative freedom in product customisation without needing to invest in materials or equipment themselves.
⦁ Quick Turnaround Times
Once the design and materials are prepared, the direct-to-substrate process is swift, eliminating the need for multiple steps and enabling businesses to fulfil orders quickly and respond promptly to market demands.
⦁ Long-Lasting Results
The ink bonds at a molecular level with the substrate, resulting in prints that won’t crack, peel, or fade over time, even with frequent washing or exposure to sunlight.
Incorporating these processes into your promotional strategy opens up a world of possibilities for branding, product diversification, and customer engagement, making it a compelling choice for businesses looking to innovate in unimaginative markets.
We treat each project as a unique opportunity to push creative boundaries and expand our services to meet the needs of each business that we work with, so contact us today to discuss your interest and receive a quote.
When it comes to marketing your business, dye sublimation printing is an innovative and effective way to stand out from the competition. This technique involves utilising heat and pressure to transfer designs onto fabrics, resulting in vibrant, eye-catching prints that can be used for promotional materials, signage, custom work attire, or branded products.
Here at Russell Printers, we specialise in elevating your brand with high-quality, long-lasting materials that catch your customers’ eye and keep their attention. If you are thinking about investing in our sublimation printing services, read on to explore how this process can boost your branding and benefit your business.
As a marketing tool, dye sublimation printing is an innovative and effective way to enhance your branding efforts and connect with your target audience. By creating instantly-recognisable visual materials that resonate with your customers, you can create a cohesive and professional image that will showcase your brand’s personality through a wide range of applications, including:
One of the most popular uses of dye sublimation printing is for custom workwear and uniforms, including sublimation tshirt printing or hat printing. These outfits can include information about your company, upcoming events, any promotional offers, and clear ways to contact your business to encourage interested parties to get in touch. The human element of this particular marketing application also puts your employees front and centre, and showcases them as an essential part of your business, as well as ensuring that they are promoting your brand everywhere they go.
Another popular application of dye sublimation printing is for promotional products, such as tote bags, mugs, and other items that can be given away or sold to customers. By creating unique and eye-catching designs that showcase your brand, create a lasting impression with your customers and encourage brand recall.
Dye sublimation printing can also be used for signage and displays, such as banners, flags, and trade show exhibits to draw attention to your brand, as well as a wide variety of other branding materials, such as business cards, brochures, and other printed materials, to create a strong, consistent, and cohesive visual identity across all of your materials. By creating eye-catching and engaging materials that showcase your products and services, you can help to attract new customers and build your brand’s reputation in your industry.
Dye sublimation printing is a unique and versatile process that offers a number of benefits for businesses looking to enhance their branding efforts, including:
At Russell Printers, we are committed to helping businesses of all sizes achieve their branding goals with our state-of-the-art dye sublimation printing services. Whether you are looking to create custom workwear, promotional products, signage, or other branding materials, contact our team today to discuss your vision and stand out from the competition.
Corporate workwear is one of the biggest influences for your brand perception in the outside world. As employees are travelling to and from work, they are the biggest representatives of your company. If they are able to wear their corporate workwear with pride and look well presented, it can reflect positively for you and how potential customers see you. Therefore, it is important to find the right design and print method for your workwear.
Your corporate workwear design should be influenced by your branding palette which you use across all marketing materials. For example, this should at least include your logo and branding colours. This will make it instantly recognisable where your employees work and deliver consistency and professionalism.
The style of work clothing you choose should also be practical for employees to work in. Those in industrial settings may benefit from a polo shirt and safety workwear with the company logo attached. Whereas retail workers or front of house employees may prefer a smarter and more formal dress code, such as a collared shirt. Don’t forget additional extras, such as work aprons, outside jackets and hats.
Dye sublimation printing is a process which combines ink and fabric to become one, for longer lasting results. During the process, sublimation ink transforms into a gas when heated, sinks itself into the fabric and then becomes solid again.
Heat transfer, as an alternative technique, uses specialist paper to add a layer on top of your fabric. Your design is printed onto heat transfer paper, placed on your garment and heated, then when you peel it away your design will be transferred. When choosing between sublimation printing vs heat transfer, it all depends on the look, feel and quality of results you are looking for.
Embroidered corporate workwear can help to add a homemade and premium feel to your garments. Embroidered designs can be stitched onto a variety of fabrics and will continue to retain their quality over the years. Our Melco Embroidery Machine has the capabilities to produce orders of all sizes at a rapid rate at 1,500 stitches per minute.
Embroidery will add a quality look and feel to your workwear which your employees would be proud to wear.
At Russell Printers we offer corporate workwear throughout the UK and can deliver designs to your specification. Our team is here to guide you through the different design and print processes to find exactly what you need. As a Birmingham printer we offer quality products and fast delivery so you can have your employees showcasing your company in no time.
To enquire about corporate workwear, get in touch with our team at info@russellprinters.co.uk
2018 has been a busy year for us here at Russell Printers, filled with exciting projects and new additions to our offices.
The first addition to our office was our brand-new team member, Karen. Karen will be working with us as a Sales Representative to promote our services and introduce new clients. As a working professional, Karen is very driven and goal-orientated and comes with a wealth of experience in printing and sales, so we know she will be full of new ideas and bring lots of benefits to the company.
Since leaving school, Karen has worked for the printing industry in various roles, from print management, facilities management and account management. She has also had a lot of hands on experience with the production side of printing, before venturing into sales.
Twenty-four years later Karen continues to strive. Over the years she has seen the industry change in many ways but continues to offer customers innovative ideas on how they can save money without compromising quality, making her the perfect match for Russell Printers.
Our second addition is our brand-new embroidery machine. The Melco EMT16 Modular Embroidery Machine is known for being the most powerful and productive embroidery machine sold by Melco and proven to boost production by 20% compared to older models.
Competitive advancements, such as 1,500 stitches per minute, laser light positioning, fully automatic thread tensioning and a sewing field of 540 x 440cm means that we can provide a speedy turnaround and professional workwear for your employees.
Embroidery can add a personal touch to many materials, especially clothing. For example, having your logo printed on t-shirts for corporate workwear or even school uniforms, can work as a great advertisement tool that your employees or students can wear with pride.
For further details on our embroidery services, call a member of the team on 0121 236 2784
As 2017 draws to a close and we look forward to the festive period ahead, we’d like to thank all of our customers and friends for their support over the last 12 months. It has been a busy year for Russell Printers, with the move to bigger premises in Hockley and welcoming a new director just a few of our notable highlights.
Our move to Mott Street Industrial Estate has enabled us to respond to increased demand for high-quality t-shirt printing and thanks to the installation of our new OKI transfer printer, we can now print onto any material in full colour.
For those of you who have not had chance to visit us at our new building yet, here are a few ‘behind the scenes’ shots of where the action takes place:
Getting Nostalgic
As any company with a history as rich as ours would agree, there is nothing like a trip down memory lane, particularly at this time of year when we are looking back on another great year here at Russells. The eagle eyed amongst you may be able to pick out Ian and Neil from the photo below:
And if you visit our new premises in Hockley, you can literally go back in time with our feature history wall, showing the Russells story from past to present:
What does the future hold for Russell Printers?
Having provided printing in Birmingham since 1905 we’ve witnessed many changes in the industry and happily we’ve been able to respond to these to continually offer a service that is up to date with what you and your business need.
As we look forward to 2018, there is a lot to get excited about as we continue to offer everything from traditional business stationery to corporate workwear and dye sublimation to print your designs and branding onto a wide range of materials.
Whatever print your business needs just give our team a call on 0121 236 2784 and we’ll be happy to help.
Russell Printers Limited is located at 22 Pemberton Street in the ever thriving hub of Birmingham’s historic Jewellery Quarter, just a short walk away from Birmingham City. Our office not only provides work space for the Russell Printers team, but also provides a great space for us to showcase the wide range of products that we produce in house.
From booklets, business cards and stationery, to mugs, banners and a wide range of promotional gifts, we can provide an extensive selection of print services for businesses and consumers in Birmingham, the West Midlands and across the UK. As a family run business with a long history, Russell Printers are dedicated to providing a friendly and personable service.
Neil Breakwell (left) joined Russell Printers in the early 1960’s. Ian Breakwell (right) joined the company in 1984 and is now Production Director, carrying on the Breakwell family tradition into the 21st century.
Having purchased BCR Workwear in April 2014, we can now deliver a wide variety of different printed and embroidered garments. Our Merlin Machine is capable of producing both large and small orders at an extremely speedy rate of 12,000 stitches per minute. We pride ourselves on always providing extremely high quality products in a fast turnaround time.
Spot the tiny t-shirts for tiny people – only kidding, these are our samples!
Director Ian hard at work.
Over the years, we have invested heavily in our facilities to offer fast, high quality, reliable printing for all customers. We can provide same day printing and delivery for some of our products and always offer competitive prices.
To find out more about our printing services, or to talk through your print needs, why not give us a call on 0121 236 2784, email info@russellprinters.co.uk, or visit our office at 22 Pemberton Street, Jewellery Quarter, Birmingham, B18 6NY.
Here at Russell Printers we’re very excited to announce that we will be extending our services to include an embroidered corporate workwear service for our customers. This means that we’ll be able to provide a range of high quality clothing items for customers which will include their corporate logo, all we will need is the logo on a PDF or JPEG file plus the quantity of the chosen products.
We’ll be offering a wide range of clothing items to suit all types of industries, for example:
• Polo t-shirts
• Fleeces
• Jackets
• Workwear trousers
• Safety footwear
• Chef jackets
• Tunics suitable for beauticians and hairdressers
• Aprons ideal for caterers, waitresses and DIY store workers
• Sports wear
• Hi-Vis items
• Corporate wear
• Children’s schoolwear
These items are just a selection of what we offer, if you have an item which isn’t included in the list, feel free to just give us a call and we’ll see what we can do for you.
Ordering from us is simple – just visit the website www.bcrworkwear.co.uk to decide which items you would like to order, choose the colour and the quantity and when you open your shopping cart you will have the option to upload your logo. If you have any problems with this process then simply give us a call and we’ll talk you though what to do next.
We aim to deliver all embroidered goods within 14 working days of the order being placed, though non-personalised items can be delivered in just 7 days provided we have sufficient stock. We offer a range of delivery options or you can simply call into our offices to collect the order personally if you wish.
We’re looking forward to working with both new and existing customers in order to provide a highly useful service to both local and national businesses, as we feel corporate workwear is a practical and professional solution for employees from all sorts of industries.
In order to find out more about our workwear embroidery service, feel free to give us call on 0845 519 9195.
