Are you planning the ultimate Christmas party this winter? Whether it’s an at-home gathering, a work dinner with the whole team, or a get-together with lots of extended family and friends, these are the 5 Christmas print essentials that you can’t do without when organising the event of the season.
Don’t make the mistake of thinking that Save the Date’s are reserved exclusively for weddings and other formal occasions. They are a great way to let people know that you are organising an event and can be sent out ahead of the official invitations to make sure that all your guests keep the day free.
Everyone’s calendars are booked up weeks in advance during this time of year, so as soon as you know the date, it’s time to let people know which day the Christmas get-together will be taking place. This then gives you plenty of time to find the perfect venue and make the rest of your preparations without rushing to send out a formal invitation.
Top Tip – Aim to have these sent out by the end of November. This may seem early, but any later and you risk them going unnoticed under a pile of Christmas cards on the doormat!
Now that your guests have been given advanced notice of your event, it’s time to follow this up with all the details they will need. This includes the usual – the date, time, and location – but it’s also polite to add in any additional information that your guests will need to know.
If you have been tasked with organising this years’ ‘works do’, then you have no doubt chosen a great local venue, but does this place have parking? Are partners and spouses invited? What is the dress code? These are all questions that you will be asked, so answer them ahead of time by including as much detail as you can around the festive imagery and seasonal sparkles – and get in touch with us for invitation printing that will make your guests say yes in no time!
Top Tip – Don’t forget to include RSVP cards in the envelopes – or at least a phone number on the invitations themselves – to confirm numbers.
Whilst there will be no shortage of Christmas lights and baubles in your local shops, now is the time to make your decorations a little more personal with printed posters, signage, and even banners.
At Russell Printers, we offer all the Christmas print services that you will need to make your event the talk of the season, so what do you have in mind? Posters detailing company achievements or goals that have been met this year? A large banner above the doorway thanking employees for their continuous hard work? Maybe even a personalised backdrop for the photo booth!
Finally, if you take Christmas get-togethers extra seriously at your company and invite everyone to celebrate together, then it’s a good idea to go for a roller banner in the foyer of the building to welcome attendees from different departments and sites, and to direct them to the private function room.
Top Tip – Don’t just save your printed decor for the big day – hint at what’s in store in the run-up to the event with eye-catching posters around the office (particularly helpful if anyone has forgotten to RSVP!).
Not every event needs to include a sit-down meal (who can resist a buffet at Christmas?!) – but if yours does then name cards will help everyone to take their seats without any delays when it’s time to eat.
Like all the best Christmas print essentials, name cards aren’t just practical. They are also a great way to make your attendees feel special and valued; an effect that is felt most strongly at large corporate events where every attendee’s place setting has been prepared with care and no one has been left out.
Finish off the setup with a seating chart at the door to direct everyone to their seats and you have everything you need for a great night of socialising and celebrating.
Top Tip – Why not add a sensory element to your name cards – maybe a red ribbon in the corner, or a miniature craft bauble – for an extra special keepsake?
Hosting your nearest and dearest and keen to show off your Christmas cooking skills? Complete your at-home tablescape with printed menus at everyone’s place, or go for a large menu on a stand at one end of the table so everyone can see what’s included in the festive spread.
However, if the event is catered, then the menu will need to be confirmed with the catering team well in advance. This might mean that you’re not able to enclose a menu in your original invitations, but once you have decided upon the delicious dishes that it will include, it’s time to contact us to have plenty of them professionally printed ready for your event.
Top Tip – Whether you include a menu in your initial invitations or not, don’t forget to ask your guests about their dietary requirements, and include a space in the RSVP card for them to include this information.
From invitation printing, to Christmas artwork prints, we will work with you to make your event a success and generate excitement in the run up to the big day.
Click here to view our full list of print services, including all the products listed in this article, or get a head start on your Christmas print checklist by getting in touch with us today.
Your customers are already being bombarded with targeted ads in the run up to the festive season, so why not do something different with your Christmas campaign this year? Rather than adding to the digital buzz surrounding your customers, take the time to reach out to them directly with printed materials that spread festive cheer and keep your business in their minds.
Whatever ideas you have, we’re here to help make them a reality, so take a look at the best ways to spread the word about your Christmas promotions this year.
Have a look around your premises and ask yourself ‘can my customers clearly see what we are offering them in the run up to Christmas?’. If the answer is no, it’s time to start putting up some posters inside your store and across the local area to capture attention and give your customers a reason to visit your business this winter.
Start with the core message of your poster – this can be a special event that you have planned, the launch of a new festive range, or a special discount that is only available for a limited time – and resist the temptation to cram too many decorative elements into the design. Your products or services must always take centre stage, but it is the most magical time of the year and a little tinsel never hurt anybody, so don’t be afraid to get creative!
All of our posters are printed on 170gsm silk and our prices start at £15 for 25 posters so, let’s get started on drumming up some festive excitement today!
Flyers are one of the most direct and flexible ways to advertise your products or services across your existing consumer base and to draw in new customers.
Whether you hand them out outside your premises, add them to your customers bags or packages after they make a purchase, or have them distributed through the letterboxes of your local area, flyers are a great way to spread the word about your Christmas campaign and target local customers who may already be familiar with your business.
They are also one of the most cost-effective investments that you can make in your christmas marketing campaigns, starting at just £15 for 100 A6 prints – so, go ahead and place your order today, or upgrade your 100 flyers to be double sided for just £23.
These materials are a more detailed option than flyers and are best reserved for in-store distribution to consolidate customer interest. Since they have multiple double sided pages you can fill them with as much information and as many promotions as you like, which we will then print onto high-quality gloss, ready to be stacked by your checkouts or handed out to your regular customers.
However, this doesn’t just limit you to distributing them inside your own premises – why not ask other businesses in your area if you can leave your leaflets there to be picked up by interested customers? Our A6 leaflets are also the perfect size to fit inside an envelope for easy mail distribution, so get in touch with us today at info@russellprinters.co.uk to get started.
If you already have a regular newsletter that is widely circulated around your target audience, make sure that you don’t miss this opportunity to highlight your seasonal offers in the next edition.
Add a section dedicated to the exciting things that you have planned for Christmas and make sure that it is the focus of your newsletter – either by dedicating the entire newsletter to highlighting your campaign, or by adding an eye-catching graphic at the top of the letter to direct the reader’s attention to this new section.
It’s also a good idea to include an exclusive offer that is just for the readers to encourage them to visit your website or shop, and to re-engage casual readers that may not have made a purchase for some time.
Looking to think a bit bigger with this year’s campaign? We’ve got you covered with our 800mm, 850mm and 1,000mm roller banners, each with a total height of 2 metres.
With an average setup time of only 30 seconds and a free carry case with handles included in your order, these robust banners can go wherever you go this winter. Whether your diary is booked up with Christmas markets and sales events, or if you’re just looking for a large banner to stand outside your premises and draw in the foot traffic, they will be there to draw attention to your stand and drum up interest in your campaigns.
The only thing more impactful than one of our banners is two, so get in touch with us today to place your order for just £75 per banner.
Ready to get started on your Christmas campaign for the 2024 festive season? With next day printing and next day delivery available upon request across our range you could have your order delivered by this time tomorrow, so get started on your designs now or get in touch with us for more information.
Hoping to do something different with your Christmas marketing efforts this year? It’s time to think beyond TV ads and PPC campaigns and to focus instead on creating memorable shopping experiences for your customers with printed materials. So, let’s take a look at all the creative ways you can get a head start on your Christmas campaign this autumn and craft a strategy that carries you all the way to 2025.
Christmas is synonymous with giving and receiving gifts and we see businesses up and down the country capitalising on this by investing in their own branded packaging for the season. Whatever products your business sells, having festive bags, boxes, and even wrapping paper that includes nods to your brand’s visual identity will help your products stand out in your local area.
Simply ask your customers if they would like their product gift wrapped, or pop them into a specially-designed carrier or tote bag, and see the difference that having your packaging out on the streets will make. Whether they are carrying their purchases back home or visiting several shops after yours, your thoughtfully designed packaging will be on show and spreading your brand wherever your customers go during the busiest shopping season of the year.
On a more personal note, having a product gift-wrapped in store will also create an exciting unboxing experience for the recipient and offers a great opportunity to make a lasting impression and encourage repeat business into the new year.
A holiday as widely celebrated as Christmas offers a great opportunity to not only excite your current customers but also attract new ones. One of the best ways to reach new customers and get them excited about your brand is to organise a classic Christmas giveaway, and printed materials play a key role in spreading the word and drumming up excitement.
Whether it’s a ‘12 Days of Giveaways’ campaign or a ‘25 Days of Christmas’ competition, distribute printed materials like flyers, posters, and banners around your town to promote your giveaway locally. It’s also a good idea to put your own branded spin on the event to create buzz and draw attention to your products. This could be a clever play-on words related to your brand, or include branded products or printed gifts as part of your prize offerings, but the main aim is to leave a lasting impression on everyone who interacts with your competition and to encourage participants to explore all that your business has to offer.
Gift cards make a great last-minute gift that is used to encourage people who may not have previously been aware of your business to take a look at what you offer. Designing your own cards and having them professionally printed is a low-effort but highly effective way to promote your business and extend your brand’s reach beyond your Christmas campaign.
These cards can be used throughout the year, as you can set any expiration date that suits your business, so whether your cards are used next week or next December they are guaranteed to return to your business in the hands of a potential customer.
Loyalty cards are also an effective way to encourage repeat business and form lasting customer relationships, so why not have a batch printed and ready to distribute to your regular customers this Christmas.
Whether you’re interested in designing a Christmas newsletter, a gift guide, or looking to promote your special seasonal offers, having a supply of leaflets and flyers to hand will make it much easier to spread word of your festive promotions.
Many of us remember the excitement of Christmas catalogues and Christmas encourages the tangible connections that digital media often can’t match. Christmas-themed designs, combined with compelling descriptions and images of your products, will guide your customers’ holiday shopping decisions and encourage them to make multiple gift purchases for their loved ones.
Christmas offers many different ways to collaborate with other local businesses and enhance your brand’s presence across the local community.
Depending upon where your business is based, there may be a town Christmas lights initiative that you can get involved with and promote, or you can partner up with other businesses for joint promotions, giveaways, or events. This allows you to reach a broader audience and to tap into the existing customer base from these businesses, whilst also promoting your company as a community-minded organisation that is willing to get involved and support other local businesses.
Get into the festive spirit with time to spare this autumn and engage your customers with the right printed materials for your Christmas campaign.
From festive flyers to eye-catching packaging, we are here to bring your vision to life in preparation for the Christmas rush, so take a look at the different printing services available with our A-Z product listing.
Get into the Christmas spirit and bring your marketing strategy to life with eye-catching festive print campaigns. In a festive season that is often dominated by online promotions and digital campaigns, print campaigns offer a unique and memorable way to stand out from the crowd and engage with your audience during the holiday season by getting creative, and with the right designs and messaging, your seasonal print campaigns can drive valuable engagement during the winter season and help you capitalise on the huge potential of Christmas. So, read on to explore how to showcase your creativity and capture the attention of your target audience by bringing your Christmas campaign ideas to life.
Amidst the vast numbers of TV adverts, social media campaigns, and extensive digital marketing efforts to capitalise on the Christmas season, it’s easy to overlook the power of print. However, incorporating printed marketing materials into your Christmas promotional strategy offers a range of benefits that helps your brand stand out in a crowded digital landscape and connect with your customers on a more personal level.
The key value of printed festive materials lies in the value and permanence that they represent, which is hard to replicate online. As physical, tangible marketing assets, they function as a constant reminder of your brand, and are more likely to be kept and remembered by the recipient, rather than quickly scrolled past and forgotten in a haze of Christmas social media posts. While online ads may disappear in a matter of seconds, physical marketing materials can stick around for weeks or even months, offering a longer lifespan compared to digital campaigns, and a well-designed and strategically placed print campaign can continue to generate brand exposure and engagement long after Christmas has ended.
Similarly, when potential customers receive a physical poster or a beautifully designed brochure in the post, it elicits a more emotional and personal response compared to an emailed discount or a social media post. Many people still cherish the act of flipping through a physical catalogue or receiving a handwritten card in the mail, and print campaigns allow you to tap into the nostalgia and tradition associated with the holiday season and create a sense of excitement and anticipation around your brand. The degrees of separation between the recipient and the business are minimised with printed materials, and the personal connection helps to create a stronger bond between your brand and your customers.
Whether you’re a retail business looking to boost sales or a non-profit organisation raising awareness for a cause, printed materials can help you maximise the impact of your Christmas campaign and drive valuable engagement that continues to resonate with your audience.
Now that you understand the benefits of incorporating print into your Christmas marketing campaigns, let’s explore some ideas for creative printed materials that can help you spread the holiday cheer and showcase your brand.
⦁ Christmas Brochures and Catalogues: Create a beautifully designed brochure or catalogue that showcases your products or services in a festive and appealing way. These designs can include Christmas-themed visuals and colours to capture the attention of your audience and relay the focus of your particular campaign, including any special offers or discounts that you are offering this season. Delivering this messaging in a physical format capitalises on the traditional focus on physical catalogues and limited-time seasonal campaigns, and is a tried and tested marketing method that has increased revenue and boosted customer engagement for decades.
⦁ Customised Greeting Cards: Send personalised greeting cards to your regular or registered customers to show your appreciation of their custom and to spread your Christmas branded messages. This should include a heartfelt message of thanks for their loyalty this year, and for small businesses or businesses that specialise in offering personalised services, handwritten notes add an extra touch of personality and sincerity, to make your customers feel valued and to build on the consumer loyalty you have developed across the year. Finish the note with a token of your esteem, such as a limited edition offering, or a promotional code that is only delivered to your customers, to create a lasting impression of exclusivity and brand loyalty.
⦁ Gift Vouchers: Design festive gift vouchers that customers can purchase and give as presents during the holiday season. Tokens and gift vouchers can be used across industries and sectors as a way to pay for goods or services, from book shops and boutiques, to hairdressers and spas, so encourage customers to purchase gift vouchers by highlighting the convenience and flexibility they offer, and be sure to include a range of options to cater to different budgets and preferences.
⦁ Leaflets & Mail Campaigns: Create eye-catching leaflets that standout in the letterbox and concisely summarise your key festive messages and promotions. Similar to brochures, mail campaigns bring your business to the target audience, but with only a small amount of space to fill with information, it is a good idea to consider using unconventional shapes, sizes, or designs to grab attention, and a compelling Christmas offer or call to action to encourage recipients to engage with your brand.
⦁ Packaging and Wrapping: Don’t forget about the power of packaging and wrapping during the holiday season. No matter what products or items you sell, festive packaging adds an additional element of Christmas cheer for your customers and serves as a reminder of your brand, particularly if your products are given as gifts wrapped in your branded packaging.
These are just a few print campaign ideas to inspire your Christmas marketing strategy. The key is to think creatively and align your printed materials with your brand identity and the holiday spirit to create a recognisable and memorable seasonal campaign and an engaging experience for your audience.
When it comes to designing and printing festive materials, there are numerous tips and tricks that can help you to create visually captivating and highly impactful campaigns. Whether you’re aiming to promote a holiday sale, announce a special event, or simply spread the joy and cheer of the season to your loyal customers, explore how to effectively communicate your message and make a lasting impression with your printed Christmas materials.
⦁ Festive Illustrations and Holiday-Themed Visuals: Incorporate festive illustrations and holiday-themed visuals into your physical marketing materials to evoke the Christmas spirit, as well as any industry-specific innovative twists on classical Christmas imagery that ties your brand in with the festive imagery.
⦁ Play with Texture and Finishes: Take advantage of the tactile nature of print marketing by incorporating texture and finishes into your materials. Whether you want to use embossing, foiling, or spot UV, these finishing touches add a tone of quality and stylish sophistication to your prints, creating an impression of your brand as a premium, trusted business that focuses on quality and high standards.
⦁ Create a Sense of Urgency: Incorporate a sense of urgency into your message to encourage immediate action, such as limited-time Christmas offers, exclusive seasonal discounts, or special festive promotions to drive customers to take action.
⦁ QR Codes and Custom URLs: Incorporate QR codes or custom URLs into your print materials to drive traffic to your website or digital landing pages. This allows you to track the effectiveness of your print campaigns and capture valuable data about customer engagement.
⦁ Cross-Promotion: Finally, combine your print marketing campaigns with your comprehensive marketing efforts, including your website, social media platforms, and email newsletters, to generate online and in-person customer engagement and drive revenue across the business.
The holiday season is the perfect opportunity to connect with your audience in a meaningful way, so unwrap your creative ideas and let them shine through your printed materials this Christmas. By incorporating print into your Christmas marketing strategy, and integrating them with your digital marketing efforts, you can stand out from the crowd, create a personal connection with your audience, and extend the lifespan of your campaign.
It’s time to take your Christmas campaign ideas to the next level and make a lasting impression on your audience with our professional printing services. Contact our team today to bring your campaign ideas to life and spread some festive cheer this Christmas.
With the festive season on the horizon, many of us will be thinking about our Christmas lists, cooking schedules and shopping tasks. And while many businesses close for the celebratory season, there’s no reason why you can’t keep your brand front of mind during the break. How, we hear you ask?
Well, Christmas actually offers the chance for you kill two birds with one stone. Not only can you send a festive card or gift to your all-important clients, you can subtly brand whatever you send. At Russell Printers, we can put together a whole range of Christmas print, including:
Sending a corporate Christmas card is a quick, easy and cost-effective way of letting your clients and customers know you care. We are dab hands at branding Christmas cards, and if you’re not sure what you want we can give you a long list of ideas.
Although you might prefer to give a gift over anything else, sometimes it’s just not possible to know what people want. That’s why investing in branded gift vouchers can ensure you offer your customers an easy Christmas solution, while encouraging reinvestment into your business.
We’ve all been there – in the midst of present wrapping when we realise we’ve run out of gift tags. That’s why creating branded gift tags and providing them to your clients can help them out in a time of need while also showing off your branding.
With the new year not long after Christmas, giving a personalised or branded desk calendar is a fantastic way of making your brand a yearly fixture on a client’s desk.
Wine can be a great corporate gift, but why not personalise a bottle and have your branding featured on the label? With Christmas parties in full flow, you’ll never know who sees it!
At Russell Printers, we offer a wide range of high-quality printing services at a reasonable price, festive or otherwise. To find out more or to book in your Christmas print job, call us today on 0121 236 2784, or email info@russellprinters.co.uk.
