Successful marketing isn’t just about having a presence online. It is about effectively combining digital and traditional media to reach your target audience and get your message across. One of the most impressive ways to showcase your product range or the benefits of your services is through using a brochure. These multi-page printed materials are ideal for showing off your best project images, product reviews and special offers.
Get it right the first time, with our top tips for effective brochure marketing.
Sometimes, as business owners, we can sometimes make the mistake of thinking our audience wants to know what we want them to know, rather than getting an understanding of what it is they really want. By taking the time to understand the problems they might be having and how your products or services can be beneficial, you can formulate some insightful text for your brochure that really resonates with readers.
Most brochures will include at least four pages, and whilst each page can contain helpful and interesting information, it is the front cover that will generally determine whether or not readers get any further. Think about the information you can include on your front page to entice people to delve deeper into your brochure, for example:
In a world of information overload, it can be beneficial to think outside the box, so your brochure stands out from any others that people pick up or receive through the post. Think about what you can do to make your literature stand out, such as:
If your business already has a well established, well recognised colour scheme, it makes sense to carry this through your brochure, to help people recognise your brand quickly and even from a distance. If you are a new business, or haven’t really made use of print marketing before, experiment with different design ideas until you find the one that reflects your business.
Think about the action you want people to take after reading your brochure – i.e. visiting your website, calling you, completing a form to return in the post, scanning a QR code or connecting with you on social media – and make sure your brochure makes it obvious and easy for them to do this.
At Russell Printers we offer a prompt print service for your brochures and booklets, so once you know what you want to achieve from your brochure marketing, give us a call and we’ll explain more about your options for sizes, number of pages, paper and finish. Call us on 0121 236 2784 or click here for more information on our brochure printing services.
At Russell Printers we get to help many businesses promote their work. Printed materials in combination with social media are the perfect tools to work to ensure comprehensive promotion of an event and last week we had the opportunity to provide materials that were for a good cause and were local – perfect. Kash the Flash, 4 times World Kick Boxing Champion was celebrating his 50th birthday and launching a Birmingham Family Fun Day called Birmingham Celebrates Sport. To ensure the word got out across the Midlands we produced a series of banners, leaflets and posters promoting the event which was aimed at encouraging participation in sport whilst raising money for a number of charities.
The event was followed the same day by a Charity Dinner Party celebrating Kash’s 35 years in sport, of which we were also involved in the production of invitations. Advertised as having a surprise VIP guest, we were thrilled to see the one and only Frank Bruno attend the dinner, which included a charity auction. With lots of money being raised for great local causes we at Russell Printers were pleased to be involved in the promotion of these events.
Russell Printers specialise in delivering high quality printed solutions across Birmingham and the West Midlands. To find out more about our services in line with your requirements, please call us today on 0121 359 078
At a large business conference, an exhibition or spectacular industry event, you need to be prepared for any opportunity with a strong brand representation and marketing strategy. Here the printed piece comes into its own, offering a way to make a striking and memorable impression on the spot. Booklets or brochures are excellent promotional printed devices as they effectively combine compelling imagery with sufficient room for information. Additionally, they’re portable pieces which can easily be carried and distributed in large quantities on the go. However many businesses fall into the trap of trying to play it safe with a plain design, or trying to squeeze on all the information they can. For a promotional booklet that truly engages, here are some top tips detailing some creative ideas to inspire your next project:
The foundations
If you’ve only ever opted for the standard formal booklet, perhaps it’s time for a shape up – literally. You can instantly add interest to your booklet by moving away from centre-bound pages; there are a variety of ways to make your booklet fold out. Tri-fold and accordion booklets can open out into a larger display, such as a poster which displays your brand’s message overall. Even the pages can be different shapes to best suit your business and offering.
When it comes to size, again anything goes, as long as it suits your promotional purpose. Although full-page or landscape sized booklets are great for a very visual approach or for displaying sample work, smaller may be better if you want to put across a concise point that’s simple for people to understand and connect with. Smaller booklets are also easier to hold onto and fit into a purse or pocket.
If you’re worried about a smaller booklet being forgotten, interesting shapes and materials will set it apart. Consider using a thicker weighted or textured paper, for a more tactile and relatable appeal. Recyclable paper is a good choice for showing your environmentally friendly credentials and steps away from a highly corporate feel. Additional touches, such as using sleeves to encase your booklets, will give your promotional device an added personal value as you have to remove it to gain access to what’s inside.
Presenting information that inspires
Cramming on too much information that will bore your audience doesn’t make for an inspiring promotional print. Keep it concise and powerful, using teaser headlines or snippets of information which make the reader want to know more – just remember to clearly display where they can find it.
Make your booklet topical or offer fresh and unique information that will be useful to prospective readers. Solving relevant problems in your booklet will ensure that readers hold onto it for future use, in order to build a trustful relationship and your own authority in your field.
Visual tools such as graphs will make the text easier to digest and allow you to convey important company information in a more engaging way. Your text doesn’t have to be uniform and there are a number of ways to make the text stand out as a visual aspect in itself.
Rewarding design
It doesn’t matter how engaging your content is, if your design is lacking your audience won’t want to pick up or read your booklet. Your design should hint to the content and work with it cohesively to reflect your brand’s message.
A simple design can work very effectively without being boring. Using printing techniques, such as embossing, foil or lamination, can add contrast, texture and a more unique feel. Good quality printing for your booklet is so important in visually representing to your target audience your professionalism and the quality of your brand overall. Ensure you have high quality images – large or full-page, full-colour images make for striking visuals placed next to key information.
Design can also add a fun element to your brochure and make readers want to interact with your promotional piece. Die cuts, or cut out shapes, can be used to reveal colour, parts of images or interesting bits of information that will make them want to open your booklet to find out the whole story. Whatever design elements you choose, ensure that each element works together to create a solid promotional piece that really drives your brand purpose.
Making it functional
Functionality is a critical consideration for a promotional booklet that will add value to your audience’s experience with your business and help them remember you long after your booklet has served its immediate purpose. Consider how you can extend the life of your booklet for your audience as opposed to it just being informational.
An increasingly popular trend is to create pop-up or multi-purpose booklet designs – they could fold to function as a box, open out to a map or something that’s 3D and interactive – how can you make this relevant to your offerings and create a lasting impression for your business?
Including small surprises such as free giveaway items can also add impact and value to your promotional booklet. It doesn’t have to be extravagant; simple items such as stickers, gift cards or vouchers will help spark interest in your products or services and encourage further action.
If you have a promotional project you’d like to bring to life, or for any high quality printing solutions for your business needs, we’d be happy to help. Please contact us on 0121 359 0783 or email info@russellprinters.co.uk.
Thinking of unique ways to advertise your business can sometimes be difficult. Whilst you may have developed your website and signed up for many social media accounts, traditional methods of advertising are still a good way of attracting new clients. For example, if you are planning to go to an event, booklets featuring your branding would be a great way of giving potential customers something to take away with them, as they will be able to refer back to your booklet for more information about your company.
Give Your Booklets Personality
Corporate booklets can be as simple or as bold as you like. You may wish to see it like a blank canvass, where you can add your logo and really show the personality of your company. For example, you could include a brief history of the company or discuss how it first started out. If you are a family company, you could maybe include photos through the generations since the company was formed.
Booklets for Events
If you are planning to go to an event soon, it may be advisable to look at types of corporate booklet designs for businesses. You may find inspiration from seeing what others have done, or if you have a rough idea in mind, you could always go to a printing company and discuss your ideas with them. They may be able to show you a variety of designs they have previously created, which could give you some inspiration. Many printing companies will be able to produce booklets for you quickly, so that you can start handing them out and spreading the word of your business.
Make Booklets Part of Your Marketing Campaign
You could even hand the booklets out when you go to meetings as this could also be a gentle reminder to clients about the services that you are able to provide. As part of your marketing campaign, you may want to see how much business you gain from a client as a result of them seeing the booklet. You could then branch out further and print your corporate branding on other products and stationary like: pens, mouse mats, notepads etc. These are great methods of covering a wide spectrum of advertising materials to promote your company and increase brand recognition.
Russell Printers are a printing company based in Birmingham who offer same day printing and delivery for most of their products, including booklets. For more information, you can give them a call on 0121 359 0783.
