Digital has taken over the world, it goes without saying, but does this mean that print media like business cards have lost their relevance? We don’t think so.
Here are our top 5 reasons why business cards are as important now as ever:
People still expect business cards
When you are meeting new contacts in person, people still expect business cards. A well designed business card is a really effective and affordable approach for passing over your contact details and reconnecting after an initial meeting. In the digital age, even if you send your contact details over in an email, given the volume of emails that can appear in our inboxes every day, it’s easy for your message to get lost. On the other hand, business cards can easily be slotted in a wallet or in a bag.
Business cards are professional
If someone asks you for your business card and you don’t have one, this could create an awkward situation. Rather than having to scramble around for a scrap of paper to scribble your details on, make sure you have business cards on hand to avoid seeming unprofessional.
People are forgetful
A business card acts as a fantastic reminder. If a contact doesn’t need your services immediately but will in the future, rather than struggling to think of your name or the name of your company, it’s always best to give them a business card that they can pull out when they need you.
Business cards can help to build your online presence
It’s common for people to suggest that print has been replaced by digital, but the truth is that they complement each other to create an effective marketing strategy. Digital technology is important for creating creative, interesting and eye-catching designs for your business cards, whilst business cards help to build your online presence by including important information. Rather than just including your telephone number, address and contact email address, you should also provide information on how you can be found online. As well as including your website URL, don’t forget to show people how to find you on social media.
Design for business cards doesn’t have to be mundane
Rather than just a way to pass on your phone number, your business card is the perfect opportunity to express your personality by being clever with design. By creating a business card that stands out, you can make a much stronger impression and make yourself more memorable. If someone was to pass on one of your cards to one of their contacts, you can put across your brand personality without even meeting them.
At Russell Printers, we can offer a wide range of business cards, from single and double sided digital prints, through to high quality litho printed cards with colour inserts. To arrange for samples or to discuss your business card requirements, call us today on 0121 359 0783 or email us at info@russellprinters.co.uk.