Business cards are an excellent cost-effective marketing tool, which you can use to advertise and promote your business to potential clients. Well-created business cards will have clear, concise details on them, and will reflect the image of the company really well. Logos, pictures and various graphics are often used in a high quality format, so that they appear clear and undistorted on the business card itself.
Business cards will often give a first impression to most people about you and your company, so it is important that they are well created, and aren’t too over the top, or too plain and boring.
There are a few common errors that some businesses make when they create cards – these are fundamental mistakes that should be avoided. Here are a list of the top 10:
1. The Wrong Spellings, and Wrong Details:
As silly as it may sound, this is a common mistake businesses make when creating cards. More than often, names are misspelt or the wrong details are entered. It is important to check the names, addresses and other relevant details are correct.
2. Poor Quality Card:
Compromising on cost for a cheap, and affordable card will often show in the card itself. Other people will be able to tell that it is cheap, because it will more than likely be flimsy and have a poor quality print on it. If you have chosen a cheaper option, that’s fine but ensure that the material being used is of a high quality.
3. Proof read what the printers send you:
If you are using a professional printing company, they usually send you a copy to proof read, to ensure that all the details are correct and so that the final design is what you want. It’s no use skimming over this step in the process, because when you come to pick them up and if you are unhappy, you may still have to pay for them. It’s always important to check the proof copy the printers send because you can always have amendments made at that stage.
4. High Quality Logos, Images and Graphics:
If you are including your company logo, or any picture or design you need to make sure that this is of a decent quality. Compromising on quality would mean that the image could be distorted or look as though it has been stretched. It won’t look professional if you use this on your cards.
5. Writing On Top Of The Business Card with a Biro:
Whether the name has changed, the company has changed or details in general have changed – it’s a real shame when a lovely business card is spoilt when somebody has used a regular pen to cross details out, or write their name at the top if it’s not been included. This appearance is unprofessional, and will spoil the overall look of the card. It would be better to get a set of new ones made, rather than write over the existing ones.
Business cards are an important feature as they promote your company, they should accurately represent your business and should be carefully considered in terms of what is put on them.
Russell Printers have experience in creating professional looking business cards for a range of clients. For more information you can visit russellprinters.co.uk/business-cards