Thinking of unique ways to advertise your business can sometimes be difficult. Whilst you may have developed your website and signed up for many social media accounts, traditional methods of advertising are still a good way of attracting new clients. For example, if you are planning to go to an event, booklets featuring your branding would be a great way of giving potential customers something to take away with them, as they will be able to refer back to your booklet for more information about your company.
Give Your Booklets Personality
Corporate booklets can be as simple or as bold as you like. You may wish to see it like a blank canvass, where you can add your logo and really show the personality of your company. For example, you could include a brief history of the company or discuss how it first started out. If you are a family company, you could maybe include photos through the generations since the company was formed.
Booklets for Events
If you are planning to go to an event soon, it may be advisable to look at types of corporate booklet designs for businesses. You may find inspiration from seeing what others have done, or if you have a rough idea in mind, you could always go to a printing company and discuss your ideas with them. They may be able to show you a variety of designs they have previously created, which could give you some inspiration. Many printing companies will be able to produce booklets for you quickly, so that you can start handing them out and spreading the word of your business.
Make Booklets Part of Your Marketing Campaign
You could even hand the booklets out when you go to meetings as this could also be a gentle reminder to clients about the services that you are able to provide. As part of your marketing campaign, you may want to see how much business you gain from a client as a result of them seeing the booklet. You could then branch out further and print your corporate branding on other products and stationary like: pens, mouse mats, notepads etc. These are great methods of covering a wide spectrum of advertising materials to promote your company and increase brand recognition.
Russell Printers are a printing company based in Birmingham who offer same day printing and delivery for most of their products, including booklets. For more information, you can give them a call on 0121 359 0783.