Your customers are already being bombarded with targeted ads in the run up to the festive season, so why not do something different with your Christmas campaign this year? Rather than adding to the digital buzz surrounding your customers, take the time to reach out to them directly with printed materials that spread festive cheer and keep your business in their minds.
Whatever ideas you have, we’re here to help make them a reality, so take a look at the best ways to spread the word about your Christmas promotions this year.
1. Posters
Have a look around your premises and ask yourself ‘can my customers clearly see what we are offering them in the run up to Christmas?’. If the answer is no, it’s time to start putting up some posters inside your store and across the local area to capture attention and give your customers a reason to visit your business this winter.
Start with the core message of your poster – this can be a special event that you have planned, the launch of a new festive range, or a special discount that is only available for a limited time – and resist the temptation to cram too many decorative elements into the design. Your products or services must always take centre stage, but it is the most magical time of the year and a little tinsel never hurt anybody, so don’t be afraid to get creative!
All of our posters are printed on 170gsm silk and our prices start at £15 for 25 posters so, let’s get started on drumming up some festive excitement today!
2. Flyers
Flyers are one of the most direct and flexible ways to advertise your products or services across your existing consumer base and to draw in new customers.
Whether you hand them out outside your premises, add them to your customers bags or packages after they make a purchase, or have them distributed through the letterboxes of your local area, flyers are a great way to spread the word about your Christmas campaign and target local customers who may already be familiar with your business.
They are also one of the most cost-effective investments that you can make in your christmas marketing campaigns, starting at just £15 for 100 A6 prints – so, go ahead and place your order today, or upgrade your 100 flyers to be double sided for just £23.
3. Brochures & Leaflets
These materials are a more detailed option than flyers and are best reserved for in-store distribution to consolidate customer interest. Since they have multiple double sided pages you can fill them with as much information and as many promotions as you like, which we will then print onto high-quality gloss, ready to be stacked by your checkouts or handed out to your regular customers.
However, this doesn’t just limit you to distributing them inside your own premises – why not ask other businesses in your area if you can leave your leaflets there to be picked up by interested customers? Our A6 leaflets are also the perfect size to fit inside an envelope for easy mail distribution, so get in touch with us today at info@russellprinters.co.uk to get started.
4. Newsletters
If you already have a regular newsletter that is widely circulated around your target audience, make sure that you don’t miss this opportunity to highlight your seasonal offers in the next edition.
Add a section dedicated to the exciting things that you have planned for Christmas and make sure that it is the focus of your newsletter – either by dedicating the entire newsletter to highlighting your campaign, or by adding an eye-catching graphic at the top of the letter to direct the reader’s attention to this new section.
It’s also a good idea to include an exclusive offer that is just for the readers to encourage them to visit your website or shop, and to re-engage casual readers that may not have made a purchase for some time.
5. Banners
Looking to think a bit bigger with this year’s campaign? We’ve got you covered with our 800mm, 850mm and 1,000mm roller banners, each with a total height of 2 metres.
With an average setup time of only 30 seconds and a free carry case with handles included in your order, these robust banners can go wherever you go this winter. Whether your diary is booked up with Christmas markets and sales events, or if you’re just looking for a large banner to stand outside your premises and draw in the foot traffic, they will be there to draw attention to your stand and drum up interest in your campaigns.
The only thing more impactful than one of our banners is two, so get in touch with us today to place your order for just £75 per banner.
Printing Your Christmas Marketing Campaigns
Ready to get started on your Christmas campaign for the 2024 festive season? With next day printing and next day delivery available upon request across our range you could have your order delivered by this time tomorrow, so get started on your designs now or get in touch with us for more information.
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