Writing great flyers is an art form – after all, we’re all bombarded with visual images every day which are screaming at us to look at them and then buy their products, but what’s the best way to actually write a really good, eye-catching flyer? This blog post will guide you through five of our top tips to help you to create the ultimate flyer.
1 – Identify your target audience
Before you get started, work out who your target audience is. Are you targeting a new market which you haven’t tapped into before, or are you mailshotting existing clients? If your target audience is for teenagers between the ages of 15 and 18, make sure your language is appropriate and don’t make the flyer too formal. If your aim is to provide information for patients at a doctors surgery, make sure the flyer can easily be read from a distance if it is to be placed on a surgery noticeboard. Use terminology which is suitable for the target market.
2 – Keep it simple
Don’t be tempted to bombard your reader with information – chances are they just won’t have the time to read and digest it all. Instead, encapsulate your key elements into just three or four main points and provide contact details regarding where the reader can find out further information. Make sure the font you choose is legible and not too small.
3 – Create a very clear call to action
Whether you wish the reader to give you a call to place an order or whether you simply want them to visit your website to find out more details – give them a reason to get in touch with you. Give the reader something in return, whether it’s a percentage off a product or service, free delivery or perhaps some really relevant and useful information which they can find on your website – you’ve got to give a good incentive for the reader to take further action.
4 – Write a catchy heading
This is probably one of the hardest tasks to complete, and you should spend as much time writing the headline as you do creating the rest of the flyer. Write a heading which will draw the reader in – make them really want to read the rest of your flyer. Of course it must be relevant, and should also sum up what the flyer is offering the reader.
5 – Include contact information
There’s no point creating a really attractive flyer if readers don’t know how to get in touch with you. Include contact details at the bottom of the page, depending on the nature of the flyer you may want to include a telephone number, email address, website address or details of social media accounts.
We hope you’ve enjoyed reading our post on how to write flyers which attract positive attention. Of course, once you’ve designed your flyer you’ll be needing to get your flyers printed. To find out more about the flyer printing service offered by Russell Printers, please visit our website or get in touch by calling 0121 359 0783.