Print Past, Present and Future: Reviewing another great year at Russell Printers

As 2017 draws to a close and we look forward to the festive period ahead, we’d like to thank all of our customers and friends for their support over the last 12 months.  It has been a busy year for Russell Printers, with the move to bigger premises in Hockley and welcoming a new director just a few of our notable highlights.

Russell Printers new premises

 

Range of print services

 

printers

Our move to Mott Street Industrial Estate has enabled us to respond to increased demand for high-quality t-shirt printing and thanks to the installation of our new OKI transfer printer, we can now print onto any material in full colour.

For those of you who have not had chance to visit us at our new building yet, here are a few ‘behind the scenes’ shots of where the action takes place:

Getting Nostalgic

As any company with a history as rich as ours would agree, there is nothing like a trip down memory lane, particularly at this time of year when we are looking back on another great year here at Russells.  The eagle eyed amongst you may be able to pick out Ian and Neil from the photo below:

Russell Printers the good old days

And if you visit our new premises in Hockley, you can literally go back in time with our feature history wall, showing the Russells story from past to present:

the history of Russell Printers

 

What does the future hold for Russell Printers?

Having provided printing in Birmingham since 1905 we’ve witnessed many changes in the industry and happily we’ve been able to respond to these to continually offer a service that is up to date with what you and your business need.

As we look forward to 2018, there is a lot to get excited about as we continue to offer everything from traditional business stationery to corporate workwear and dye sublimation to print your designs and branding onto a wide range of materials.

the future of print

Whatever print your business needs just give our team a call on 0121 236 2784 and we’ll be happy to help.

Getting your clients and customers in the festive mood with Christmas print

With the festive season on the horizon, many of us will be thinking about our Christmas lists, cooking schedules and shopping tasks. And while many businesses close for the celebratory season, there’s no reason why you can’t keep your brand front of mind during the break. How, we hear you ask?

christmas print

Well, Christmas actually offers the chance for you kill two birds with one stone. Not only can you send a festive card or gift to your all-important clients, you can subtly brand whatever you send. At Russell Printers, we can put together a whole range of Christmas print, including:

Christmas cards

Sending a corporate Christmas card is a quick, easy and cost-effective way of letting your clients and customers know you care.  We are dab hands at branding Christmas cards, and if you’re not sure what you want we can give you a long list of ideas.

Gift vouchers

Although you might prefer to give a gift over anything else, sometimes it’s just not possible to know what people want. That’s why investing in branded gift vouchers can ensure you offer your customers an easy Christmas solution, while encouraging reinvestment into your business.

Gift tags

We’ve all been there – in the midst of present wrapping when we realise we’ve run out of gift tags. That’s why creating branded gift tags and providing them to your clients can help them out in a time of need while also showing off your branding.

Desk calendars

With the new year not long after Christmas, giving a personalised or branded desk calendar is a fantastic way of making your brand a yearly fixture on a client’s desk.

Wine labels

Wine can be a great corporate gift, but why not personalise a bottle and have your branding featured on the label? With Christmas parties in full flow, you’ll never know who sees it!

At Russell Printers, we offer a wide range of high-quality printing services at a reasonable price, festive or otherwise. To find out more or to book in your Christmas print job, call us today on 0121 236 2784, or email info@russellprinters.co.uk.

Celebrating all the printed items you can post this World Post Day

On the 9th October it will be World Post Day, which was designed to mark the anniversary of the Universal Postal Union’s creation in 1874 and to celebrate its contribution to social and economic development across the globe.

As printers, there are many things that we create which end up in the postal system, so we thought it’d be a fitting idea to list a handful of printed items that you can pop in the post.

Leaflets and flyers

Whether it’s A5 flyer printing or A4 folded leaflets and flyers, these forms of marketing aren’t going anywhere anytime soon. While email marketing might have dominated the scene for a while, research shows that good old printed collateral still has its place and can even be more effective. After all, nothing quite beats having something tangible to feel and read, rather than another unread email that sits in your recipient’s junk box.

leaflets and flyers

Letters

Letters are one of the oldest forms of communication that are still widely loved and used. There’s something to be said for reading a hard copy letter – they’re personal, better for record keeping and more private than email. Whether it’s for business purposes or you’re sending out a mass load of letters to friends and family, an established printer can help you get them out the door.

Booklets and catalogues

If you’ve got top quality, eye catching design and a superb quality print, booklets and catalogues that are posted to potential customers can be fantastic marketing tools that deliver real results. Whether you want to show off your new range of clothing, or send an information booklet about your charity, they are versatile and cost-effective. From glossy and matte print, to A4 and A5 styles, the possibilities are endless.

booklets

Wedding invitations

In a bid to keep costs down, many people are now choosing to design their own wedding stationery on free software like Canva. That’s where a printer comes in – allowing you to print your designs on luxurious paper and get your invites out on time.

wedding invites

Birthday party invitations

As with wedding invitations, homemade birthday party invites are the ‘in’ thing, but when you’ve got loads to print it’s much easier and potentially cheaper to give the job to a reputable printer.

A printed envelope

Personalised company envelopes can be a fantastic marketing tool to show off your business and make you stand out from the crowd. At Russell Printers we can print on a range of envelope sizes and shapes, working closely with you on your ideas and designs.

printed envelopes

Postcards

Postcards have been in existence since the postal service was established, and there’s a reason why they’re still around. Custom printed postcards aren’t just great ways of showing off your business, they can be remarkable pieces of design.

Greetings cards

Personalised greetings cards can be a great way to touch base with your clients at times like Christmas, or to say thank you to existing customers – so bear them in mind in your marketing plan.

At Russell Printers, we offer a wide range of high-quality printing services at a reasonable price. To find out more or to book in your job, call us today on: 0121 236 2784, or email: info@russellprinters.co.uk.

To find out more about World Post Day, you can visit this website: www.upu.int/en/the-upu/world-post-day/about-wpd.html.

 

Printing in Birmingham just got better as we move into new premises

It has been a busy couple of months for the team at Russell Printers so we thought we had better keep you up to date with everything that has been going on.

Firstly, we have moved to larger premises in Hockley.  Our new address in Mott Street Industrial Estate is the perfect location from which to expand our high-quality t-shirt printing services.  Plus, the new unit is large enough for us to incorporate the new machinery we need to meet customer demand.

Russell Printers new premises

Our customers will love the new premises as not only is it centrally located, but there is plenty of parking so you don’t have to worry about where to leave the car when you come to pick up your finished print projects.

If that wasn’t exciting enough, we have also brought a new director on board. Sales Manager, Martin Hansel, first joined the Russell Printers team back in 2015 and his wealth of experience in the print industry means we are delighted he can join Ian Breakwell as a company director.

Martin said of his new appointment:

I am very excited to become a part of the board at Russell Printers and look forward to implementing all of the fantastic things we have planned.

We’re particularly thrilled with our new OKI transfer printer. This means we can now print onto any material in full colour plus white, producing exceptional quality clothing on a wide range of garments including denim, leather and even wood.’

We’re glad to have shared our exciting news with you and don’t forget, if you’re coming to collect a print job please make sure you visit us at our new address: Unit 2, Mott Street Industrial Estate, Hockley, Birmingham, B19 3HE or call us on 0121 236 2784 if you need advice on any of our print services.

How to Make Your Printed Items Stand Out from The Crowd

Companies around the country send out millions of brochures, leaflets and marketing material every day, but how many of them actually get opened or read? The truth is, unless your printed design stands out from the crowd, you run the risk of your business collateral getting ignored or even binned.

At Russell Printers, we’ve used our years of experience to come up with the top five reasons how you can ensure that your printed items make people stand up and take note.

  1. Keep it simple, stupid

When it comes to marketing material, less is often more. By overloading the recipient with information, offers and deals, they’re more likely to feel overwhelmed and be less inclined to read it. Keeping your printed items clear and to the point means that it doesn’t take much effort to read and that your business or event offering is obvious.

  1. Use colour wisely

flyers

Investigate the psychology of colour further before you send your items to print. For example, red can often be used to indicate urgency, such as in a sale, and blue is often used by corporate organisations who want to offer a sophisticated and trustworthy image.  Colour can send messages to the recipient before they’ve even had a chance to read your blurb, so make sure your palette ties in with your end goal. In addition, using too many colours at once can bombard the senses.

  1. Use attractive imagery

Gone are the days of clip art and comic sans, good design is all about powerful, attractive and fitting imagery. Try and find images that really suit the topic you’re talking about and that match your colour scheme. There are plenty of paid for royalty free photo sites, but you can also access royalty free ones on sites like Pexels and Unsplash.

  1. Invest in a copywriter

So you’re design is clear, the right colour and has your reader’s attention. But what if they’re then faced with a page of waffle? Well written content is just as important as the overall design and can clinch a deal.

We’d always recommend hiring a professional copywriter to craft the perfect wording for your marketing collateral. They should have a good grasp of grammar and spelling, as well as an ability to write to motivate and influence people to do something (such as ring you, or buy your products).

  1. Choose quality paper stock
    Business cards

Having dealt with all the visual elements, it’s then time to turn your attention to how your printed material feels. It’s no good spending time and money creating a fantastic brochure or leaflet, only for it to be printed on cheap, flimsy paper. Speak to your printer about the look and feel you’re going for, and they should be able to advise on what the best paper stock would be.

Whether you’re looking for printed brochures, leaflets, flyers or anything else, we can help. With more than 100 years of experience in printing, we know what we’re doing and always strive for perfection. We are based in Birmingham, but work with clients far and wide.

Call us today on 0121 236 2784.

Business cards – ten things you must consider

Although most of us are always connected to our smartphones, business cards still serve a valuable purpose and have a unique ability to help forge personal and profitable connections.

While the business card may be one of the most basic networking tools out there, if you get it wrong, it could cost you a sale.

What is there to get wrong, we hear you ask. It’s not only the design of the card and quality of paper that is highly important – it’s also the key information that you choose to include.

Here, we share our top ten tips on how to maximise the power of your business cards:

  1. Choose a memorable shape

After a networking event, you can almost guarantee that everyone will have a wadge of business cards in their bag or wallet. Choosing a design that stands out from the crowd means that you don’t get shoved on the same pile as the rest. Have a think about making your business card an unusual shape, such as square, triangular, or even slim rectangular.

  1. Don’t skimp on the design

While it may be tempting to have a go at designing your own business card, it doesn’t always look professional. If you can, invest in your business card by employing a graphic designer to mock one up that really packs a punch and conveys the message you want.

  1. Include your title

Are you managing director or founder? Marketing director or accountant? While the truth may be that you’re all of the above, people often like to see what your role in the company is. Keep your title short and sweet, people don’t need an essay on all of your qualifications.

  1. Don’t forget phone number or email address

Your phone number and email address are possibly the two most important pieces of information on your business card. After all, there’s no use in investing money into the card’s creation if prospects cannot even get in touch with you.

  1. Showcase your social media channels

Your social media channels can give potential clients more information about your company and its ethos. Pointing them to your channels can showcase your expertise and help tell your brand story.

  1. Don’t print things too small

Bear in mind that not everyone will have 20/20 vision. Ensure that the details on your business card are legible. It sounds simple, but is often overlooked.

  1. Think of your card as a call to action

The next time a prospect picks up your business card, you want them to feel compelled to do something. Whether that’s calling you, or sending you an email – ensuring you’ve created a call to action can be a good persuasion tactic.

  1. Don’t cram your card full of content

Although it can be tempting to stuff your business card full of information, sometimes less is more. Putting the essentials on it is great, but too much and it can be overwhelming. There’s nothing wrong with a bit of white space, some people even choose not to use the back of their business card, or to fill it with an image instead.

  1. Use good quality paper

The type and thickness of paper that you use can either enhance a business card’s image, or completely let it down. A card that’s made from thin, economy card that wobbles in the wind probably won’t have as much gravitas as one that is made from fine quality stock.

  1. Don’t forget to take enough out with you

Although you may not want to clog up your purse or wallet with loads of your business cards, prospecting events often have things like business card walls or buckets. By not taking enough, you could be doing yourself a disservice and limiting the places your card is seen.

If you need business card printing in or around Birmingham, please give us a call on 0121 236 2784 to see how we can produce top quality print at a top quality price.

Don’t Email it, Write it! National Stationery Week 2017

This year National Stationery Week runs from the 24th-30th April, with a mission to highlight the importance of handwriting in our technological world. Run annually, the event will involve businesses, schools and communities to promote the benefits of writing alongside smartphones and other devices.

YouGov research commissioned by National Stationery Week reported that 94% of adults think that writing by hand is important. In addition, 86% of business managers expect candidates for jobs to be able to write by hand, as well as have keyboard skills. National Stationery Week stresses the value of handwriting especially for children, as a skill that should not be left behind in future learning.

handwriting for National Stationery Week

Why is handwriting so important?

  • It is a much more personal form of communication. In many cases writing by hand makes you think harder about what you are saying because you cannot so easily delete what’s been written.
  • The impact of a handwritten card, compliment slip or business invitation is stronger. The recipient will likely feel that more effort has gone into the handwritten version and it becomes a more valuable message.
  • Handwriting might also be better in the office, research has found. Studies have shown that subjects who take longhand notes with a pen and paper retain more conceptual knowledge than those who take notes using a laptop. The act of highlighting written-down notes is also beneficial for organisation and information processing.

How you can support the cause

To get involved in National Stationery Week, organisations will be taking on their Seven Days of Stationery challenge. It’s easy for companies to support the ‘writing matters’ cause by using their social media pages. Simply use the seven special hashtags over the week and get your office being creative with all things stationery!

For instance, on #PenAndPencilDay you could make a ‘pen only’ rule for you Monday meetings and jot down handwritten notes. For #ThankYouThursday, why not write a valued client or partner a handwritten card, or perhaps you could thank your staff with a considered written note?

For all the hashtags and more ways you can support National Stationery Week, you can visit their website. We specialise in a variety of printed stationery supplies for all your office needs. From business cards to letterheads, browse through our products and make sure you’re ready for National Stationery Week!

The Russell Printers Guide to Branding for an Event

If you are new to organising an event for your company or are exhibiting for the first time, the idea of branding your business properly can seem an intimidating task. The good news is, branding for an event doesn’t need to be frightening – from pop-up displays to hi-tech exhibition stands, a few basics can make a massive difference.

If you are in need of branding advice for your next event or exhibition, take heed of our simple tips:

Think about your objectives

To be successful with your branding, it’s important to be sure what you want to get out of an event. For example, are you looking to make more sales, forge new relationships, or even strengthen relationships with existing customers or clients? Your objectives should help you to decide on the best print marketing materials to utilise at an event. For example, to make more sales, as well as large printed banners, you could consider handing out catalogues or brochures with examples of your best products or services. To create or strengthen relationships, do you have enough business cards to hand out? Have you considered giving out promotional gifts?

Be clear with your message

When it comes to any branding, it should always be simple and to the point. It’s important to consider all of the things that make your business stand out from competitors. Once you have determined what is most special about your business, you can then work on summing this information up to form one strong, clear message. You often only have a split second to attract attention, so putting across your message is really important.

Make the most of design

Arguably, design is the most important factor in successful branding for an event. Without carefully thought out design, it’s very difficult to get your message across as people are much less likely to notice you. Design helps you to establish consistency in your branding – the same colours and logos should be used across your stall, promotional materials, and perhaps even the clothes that your staff wear. Design and consistency play a big part in reinforcing the message that you are looking to put across.

Provide special offers

To create interest at an event, it’s always a smart plan to provide special offers. For example, you may be able to offer price reductions to people that decide to make a purchase there and then. If your objective is to increase sales and spread awareness of your brand, you could provide special reductions on point of sale materials and other promotional materials for businesses that are interested in stocking your products. This will help you to continue to carry your message across to the consumer.

At Russell Printers, we can work with you to achieve your event marketing objectives. To enquire about a quote or discuss your event branding requirements in more detail, call us today on 0121 236 2784.

Making the Most of Your Flyer or Leaflet

At Russell Printers, we are experts in leaflet and flyer production and can make any number of leaflets in any format and size. Leaflets can be used for all manner of publicity and marketing, and can be distributed in many ways. Cheap to produce and easy to distribute, they are a valuable tool for any business. But have you thought of putting them to a slightly different use? Here are a few ideas that might not have occurred to you, but could really reward your business.

flyers and leaflets

 

Discount Offers

Inserted into a customer order, the flyer can be used as a means of winning repeat business by offering something extra – such as discount on the next order, a credit on the account or a choice of small gift with the next order.

Feedback tool

All companies should encourage customer feedback – it is one of the easiest ways of improving your business. Of course, it is always best to ask for feedback via a range of methods, so that you get the full picture from a varied customer base. Leaflets are versatile as they can be used as a quick response form, or as a call to social media or the company website for online completion.

Personalising

Though not possible for all businesses, those that are smaller often use the leaflet as an insert and this is then used as a means of thanking their customer. Using a personalised message, signed personally, or even handwritten, can really influence your customer and induce loyalty. This need not be an onerous task if it is done in a specific way such as for every third purchase, or larger purchases only etc. The personal touch will build brand and company loyalty especially if done consistently.

If you would like to know more about the range of leaflets and flyers we can produce for you then visit our website or call us on 0121 236 2784.

 

Stand Out from the Crowd – Choose Bespoke Wallpaper

If you’re struggling to find the perfect wallpaper design for your living room, or perhaps you want to exactly match the corporate colours of your organisation for your reception area, you may want to consider bespoke wallpaper.  Bespoke wallpaper is the ultimate solution for filling empty wall space – you can design a unique pattern which can be digitally printed onto embossed or plain finish wallpaper, or you could choose an image which reminds you of happy times.

Get Creative

When it comes to custom wallpaper – think big and get creative!  Be inspired to travel by having a world map printed which can be adorned to your dining room wall, have a panoramic view of your child’s favourite football team’s stadium around their bedroom or perhaps wake up to a printed view of your favourite holiday location every morning.  Whatever your idea – as long as the image is of a high enough resolution, the team at Russell Printers can do the rest for you.

bespoke wallpaper

Go Corporate

Whether you’re setting up a new business or rebranding a well-established company, it pays to build up your brand and get it seen by your potential customers.  A good place to start is in the reception area of your premises – choose your corporate colours and logo and replicate a pattern throughout the main foyer.  Alternatively you could use images of your products to showcase the breadth of your offerings as a way of displaying your full product range.

Measurements

Once you have chosen your design or image, give our team a call to discuss whether you wish to go for an embossed or plain finish wallpaper.  Be sure to measure the wall space in which you wish to hang the wallpaper (we always recommend asking a friend to double check the measurements for you) and we will print your chosen wallpaper to the exact size for you.  Whether you decide to paper a whole room or just a feature wall, the wallpaper can make your room stand out and will provide a real talking point for visitors.

To find out more about our custom printed wallpaper, give the Russell Printers team a call on 0121 236 2784.