Business cards are an essential part of a companies’ marketing plan, and despite the world’s move to digital, they are one of the materials that don’t show any sign of going out of fashion anytime soon. And that’s for good reason – they allow potential clients and contacts to feel connected with your brand, give them something tangible to take away and can make sure you’re in that person’s contact list.
At Russell Printers, we print hundreds of business cards every week, so have seen our fair share of designs – good, bad and ugly. Here, we investigate the top three elements you need to think about when it comes to your business cards:
Include the essentials
Your business card should include essential information such as your name, position, telephone number and email address, as well as your logo. Whether you include your business’ street address depends on whether you have a bricks and mortar shop or premises that is integral to doing business.
Have a think about what you want to be called – founder? CEO? MD? Getting these details straightened out in advance can save you having your cards redesigned and reprinted later down the line.
Adhere to best practice
At first, it may seem strange to carry around a packet of business cards, but it’s wise to get into the habit. You never know who you’re going to meet and where, so being prepared is the best course of action.
Rather than simply trying to shove your business card into someone’s hand straight away, try and take an interest in their business first and give it to them when an appropriate moment arises. Don’t forget to ask for their business card too!
Embrace different cultures
Here in the UK, giving out a business card is a straightforward part of networking that doesn’t come with much ceremony. However, in other parts of the world there are different ways of approaching the exchanging of cards and it’s always good to know what to expect. We always recommend doing your research about business card etiquette in the country you are visiting, but have rounded up some here for you:
- The Middle East – Typically, business cards are exchanged at the beginning of a meeting and should be looked at respectfully before being put away. It’s important to note that they should always be taken with the right hand rather than the left, which is seen to be for ‘unclean acts’.
- China – Again, business cards are typically exchanged at the beginning of a meeting. Dual-sided Chinese business cards should be printed in English on one side and Chinese on the other and should always be exchanged with two hands.
- Japan – Giving and receiving business cards in Japan is seen to be quite a ceremonial experience, so investing in high quality cards and case is essential. Status is important in Japan, so ensure you’ve included your title in a prominent position. Finally, always accept a business card with both hands.
- USA – Like the UK, business card etiquette in America is fairly relaxed and doesn’t have much ceremony attached to it. However, always try and be respectful when giving one out and ask if the recipient has one to share too.
At Russell Printers, we offer a wide range of high-quality printing services at a reasonable price, including business cards. To find out more or to book in your job, call us today on 0121 236 2784, or email email@example.com.
Here at Russell Printers we offer printing services for a vast range of products, including some you may not have thought of!
A – If you produce Annual Reports for your business, use high-quality printing.
B – Top quality Business Cards to share with clients and potential customers.
C – Catalogues that list and promote your products and encourage sales.
D – Handy Desk Calendars that make a perfect gift for clients at New Year.
F – Promotional Flyers are a perfect way to raise awareness about offers and events.
H – Professionally printed Hymn Sheets for religious services and events.
I – Invitations for any kind of event, big or small.
J – Personalised Jotters for taking down key notes and observations.
K – Key Fob Inserts to make sure you know which key is which!
M – High quality Magazine production requires large scale professional printing.
O – Order Forms play a key role in helping clients to buy your products.
P – Price Lists are a handy way of letting customers know how much your products cost.
Q – Questionnaires are commonly used for market research at busy events.
R – If you don’t have Raffle Tickets, how will anybody win!?
T – Printed Tickets offer a great way of managing admission to big events.
U – Uniforms can be easily styled to reflect your company branding.
V – Vouchers are an easy and efficient way to promote future sales.
W – Wedding Stationery is vital to making your big day a success!
X, Y, Z?
Watch this space in 2018!
How we can help
If you would like to find out more about the wide range of printed products we offer here at Russell Printers, please contact our friendly customer service team today on 0121 236 2784.
As 2017 draws to a close and we look forward to the festive period ahead, we’d like to thank all of our customers and friends for their support over the last 12 months. It has been a busy year for Russell Printers, with the move to bigger premises in Hockley and welcoming a new director just a few of our notable highlights.
Our move to Mott Street Industrial Estate has enabled us to respond to increased demand for high-quality t-shirt printing and thanks to the installation of our new OKI transfer printer, we can now print onto any material in full colour.
For those of you who have not had chance to visit us at our new building yet, here are a few ‘behind the scenes’ shots of where the action takes place:
As any company with a history as rich as ours would agree, there is nothing like a trip down memory lane, particularly at this time of year when we are looking back on another great year here at Russells. The eagle eyed amongst you may be able to pick out Ian and Neil from the photo below:
And if you visit our new premises in Hockley, you can literally go back in time with our feature history wall, showing the Russells story from past to present:
What does the future hold for Russell Printers?
Having provided printing in Birmingham since 1905 we’ve witnessed many changes in the industry and happily we’ve been able to respond to these to continually offer a service that is up to date with what you and your business need.
As we look forward to 2018, there is a lot to get excited about as we continue to offer everything from traditional business stationery to corporate workwear and dye sublimation to print your designs and branding onto a wide range of materials.
Whatever print your business needs just give our team a call on 0121 236 2784 and we’ll be happy to help.
With the festive season on the horizon, many of us will be thinking about our Christmas lists, cooking schedules and shopping tasks. And while many businesses close for the celebratory season, there’s no reason why you can’t keep your brand front of mind during the break. How, we hear you ask?
Well, Christmas actually offers the chance for you kill two birds with one stone. Not only can you send a festive card or gift to your all-important clients, you can subtly brand whatever you send. At Russell Printers, we can put together a whole range of Christmas print, including:
Sending a corporate Christmas card is a quick, easy and cost-effective way of letting your clients and customers know you care. We are dab hands at branding Christmas cards, and if you’re not sure what you want we can give you a long list of ideas.
Although you might prefer to give a gift over anything else, sometimes it’s just not possible to know what people want. That’s why investing in branded gift vouchers can ensure you offer your customers an easy Christmas solution, while encouraging reinvestment into your business.
We’ve all been there – in the midst of present wrapping when we realise we’ve run out of gift tags. That’s why creating branded gift tags and providing them to your clients can help them out in a time of need while also showing off your branding.
With the new year not long after Christmas, giving a personalised or branded desk calendar is a fantastic way of making your brand a yearly fixture on a client’s desk.
Wine can be a great corporate gift, but why not personalise a bottle and have your branding featured on the label? With Christmas parties in full flow, you’ll never know who sees it!
At Russell Printers, we offer a wide range of high-quality printing services at a reasonable price, festive or otherwise. To find out more or to book in your Christmas print job, call us today on 0121 236 2784, or email firstname.lastname@example.org.
On the 9th October it will be World Post Day, which was designed to mark the anniversary of the Universal Postal Union’s creation in 1874 and to celebrate its contribution to social and economic development across the globe.
As printers, there are many things that we create which end up in the postal system, so we thought it’d be a fitting idea to list a handful of printed items that you can pop in the post.
Leaflets and flyers
Whether it’s A5 flyer printing or A4 folded leaflets and flyers, these forms of marketing aren’t going anywhere anytime soon. While email marketing might have dominated the scene for a while, research shows that good old printed collateral still has its place and can even be more effective. After all, nothing quite beats having something tangible to feel and read, rather than another unread email that sits in your recipient’s junk box.
Letters are one of the oldest forms of communication that are still widely loved and used. There’s something to be said for reading a hard copy letter – they’re personal, better for record keeping and more private than email. Whether it’s for business purposes or you’re sending out a mass load of letters to friends and family, an established printer can help you get them out the door.
Booklets and catalogues
If you’ve got top quality, eye catching design and a superb quality print, booklets and catalogues that are posted to potential customers can be fantastic marketing tools that deliver real results. Whether you want to show off your new range of clothing, or send an information booklet about your charity, they are versatile and cost-effective. From glossy and matte print, to A4 and A5 styles, the possibilities are endless.
In a bid to keep costs down, many people are now choosing to design their own wedding stationery on free software like Canva. That’s where a printer comes in – allowing you to print your designs on luxurious paper and get your invites out on time.
Birthday party invitations
As with wedding invitations, homemade birthday party invites are the ‘in’ thing, but when you’ve got loads to print it’s much easier and potentially cheaper to give the job to a reputable printer.
A printed envelope
Personalised company envelopes can be a fantastic marketing tool to show off your business and make you stand out from the crowd. At Russell Printers we can print on a range of envelope sizes and shapes, working closely with you on your ideas and designs.
Postcards have been in existence since the postal service was established, and there’s a reason why they’re still around. Custom printed postcards aren’t just great ways of showing off your business, they can be remarkable pieces of design.
Personalised greetings cards can be a great way to touch base with your clients at times like Christmas, or to say thank you to existing customers – so bear them in mind in your marketing plan.
At Russell Printers, we offer a wide range of high-quality printing services at a reasonable price. To find out more or to book in your job, call us today on: 0121 236 2784, or email: email@example.com.
To find out more about World Post Day, you can visit this website: www.upu.int/en/the-upu/world-post-day/about-wpd.html.
It has been a busy couple of months for the team at Russell Printers so we thought we had better keep you up to date with everything that has been going on.
Firstly, we have moved to larger premises in Hockley. Our new address in Mott Street Industrial Estate is the perfect location from which to expand our high-quality t-shirt printing services. Plus, the new unit is large enough for us to incorporate the new machinery we need to meet customer demand.
Our customers will love the new premises as not only is it centrally located, but there is plenty of parking so you don’t have to worry about where to leave the car when you come to pick up your finished print projects.
If that wasn’t exciting enough, we have also brought a new director on board. Sales Manager, Martin Hansel, first joined the Russell Printers team back in 2015 and his wealth of experience in the print industry means we are delighted he can join Ian Breakwell as a company director.
Martin said of his new appointment:
‘I am very excited to become a part of the board at Russell Printers and look forward to implementing all of the fantastic things we have planned.
‘We’re particularly thrilled with our new OKI transfer printer. This means we can now print onto any material in full colour plus white, producing exceptional quality clothing on a wide range of garments including denim, leather and even wood.’
We’re glad to have shared our exciting news with you and don’t forget, if you’re coming to collect a print job please make sure you visit us at our new address: Unit 2, Mott Street Industrial Estate, Hockley, Birmingham, B19 3HE or call us on 0121 236 2784 if you need advice on any of our print services.
Companies around the country send out millions of brochures, leaflets and marketing material every day, but how many of them actually get opened or read? The truth is, unless your printed design stands out from the crowd, you run the risk of your business collateral getting ignored or even binned.
At Russell Printers, we’ve used our years of experience to come up with the top five reasons how you can ensure that your printed items make people stand up and take note.
- Keep it simple, stupid
When it comes to marketing material, less is often more. By overloading the recipient with information, offers and deals, they’re more likely to feel overwhelmed and be less inclined to read it. Keeping your printed items clear and to the point means that it doesn’t take much effort to read and that your business or event offering is obvious.
- Use colour wisely
Investigate the psychology of colour further before you send your items to print. For example, red can often be used to indicate urgency, such as in a sale, and blue is often used by corporate organisations who want to offer a sophisticated and trustworthy image. Colour can send messages to the recipient before they’ve even had a chance to read your blurb, so make sure your palette ties in with your end goal. In addition, using too many colours at once can bombard the senses.
- Use attractive imagery
Gone are the days of clip art and comic sans, good design is all about powerful, attractive and fitting imagery. Try and find images that really suit the topic you’re talking about and that match your colour scheme. There are plenty of paid for royalty free photo sites, but you can also access royalty free ones on sites like Pexels and Unsplash.
- Invest in a copywriter
So you’re design is clear, the right colour and has your reader’s attention. But what if they’re then faced with a page of waffle? Well written content is just as important as the overall design and can clinch a deal.
We’d always recommend hiring a professional copywriter to craft the perfect wording for your marketing collateral. They should have a good grasp of grammar and spelling, as well as an ability to write to motivate and influence people to do something (such as ring you, or buy your products).
- Choose quality paper stock
Having dealt with all the visual elements, it’s then time to turn your attention to how your printed material feels. It’s no good spending time and money creating a fantastic brochure or leaflet, only for it to be printed on cheap, flimsy paper. Speak to your printer about the look and feel you’re going for, and they should be able to advise on what the best paper stock would be.
Whether you’re looking for printed brochures, leaflets, flyers or anything else, we can help. With more than 100 years of experience in printing, we know what we’re doing and always strive for perfection. We are based in Birmingham, but work with clients far and wide.
Call us today on 0121 236 2784.
Although most of us are always connected to our smartphones, business cards still serve a valuable purpose and have a unique ability to help forge personal and profitable connections.
While the business card may be one of the most basic networking tools out there, if you get it wrong, it could cost you a sale.
What is there to get wrong, we hear you ask. It’s not only the design of the card and quality of paper that is highly important – it’s also the key information that you choose to include.
Here, we share our top ten tips on how to maximise the power of your business cards:
- Choose a memorable shape
After a networking event, you can almost guarantee that everyone will have a wadge of business cards in their bag or wallet. Choosing a design that stands out from the crowd means that you don’t get shoved on the same pile as the rest. Have a think about making your business card an unusual shape, such as square, triangular, or even slim rectangular.
- Don’t skimp on the design
While it may be tempting to have a go at designing your own business card, it doesn’t always look professional. If you can, invest in your business card by employing a graphic designer to mock one up that really packs a punch and conveys the message you want.
- Include your title
Are you managing director or founder? Marketing director or accountant? While the truth may be that you’re all of the above, people often like to see what your role in the company is. Keep your title short and sweet, people don’t need an essay on all of your qualifications.
- Don’t forget phone number or email address
Your phone number and email address are possibly the two most important pieces of information on your business card. After all, there’s no use in investing money into the card’s creation if prospects cannot even get in touch with you.
- Showcase your social media channels
Your social media channels can give potential clients more information about your company and its ethos. Pointing them to your channels can showcase your expertise and help tell your brand story.
- Don’t print things too small
Bear in mind that not everyone will have 20/20 vision. Ensure that the details on your business card are legible. It sounds simple, but is often overlooked.
- Think of your card as a call to action
The next time a prospect picks up your business card, you want them to feel compelled to do something. Whether that’s calling you, or sending you an email – ensuring you’ve created a call to action can be a good persuasion tactic.
- Don’t cram your card full of content
Although it can be tempting to stuff your business card full of information, sometimes less is more. Putting the essentials on it is great, but too much and it can be overwhelming. There’s nothing wrong with a bit of white space, some people even choose not to use the back of their business card, or to fill it with an image instead.
- Use good quality paper
The type and thickness of paper that you use can either enhance a business card’s image, or completely let it down. A card that’s made from thin, economy card that wobbles in the wind probably won’t have as much gravitas as one that is made from fine quality stock.
- Don’t forget to take enough out with you
Although you may not want to clog up your purse or wallet with loads of your business cards, prospecting events often have things like business card walls or buckets. By not taking enough, you could be doing yourself a disservice and limiting the places your card is seen.
If you need business card printing in or around Birmingham, please give us a call on 0121 236 2784 to see how we can produce top quality print at a top quality price.
This year National Stationery Week runs from the 24th-30th April, with a mission to highlight the importance of handwriting in our technological world. Run annually, the event will involve businesses, schools and communities to promote the benefits of writing alongside smartphones and other devices.
YouGov research commissioned by National Stationery Week reported that 94% of adults think that writing by hand is important. In addition, 86% of business managers expect candidates for jobs to be able to write by hand, as well as have keyboard skills. National Stationery Week stresses the value of handwriting especially for children, as a skill that should not be left behind in future learning.
Why is handwriting so important?
- It is a much more personal form of communication. In many cases writing by hand makes you think harder about what you are saying because you cannot so easily delete what’s been written.
- The impact of a handwritten card, compliment slip or business invitation is stronger. The recipient will likely feel that more effort has gone into the handwritten version and it becomes a more valuable message.
- Handwriting might also be better in the office, research has found. Studies have shown that subjects who take longhand notes with a pen and paper retain more conceptual knowledge than those who take notes using a laptop. The act of highlighting written-down notes is also beneficial for organisation and information processing.
How you can support the cause
To get involved in National Stationery Week, organisations will be taking on their Seven Days of Stationery challenge. It’s easy for companies to support the ‘writing matters’ cause by using their social media pages. Simply use the seven special hashtags over the week and get your office being creative with all things stationery!
For instance, on #PenAndPencilDay you could make a ‘pen only’ rule for you Monday meetings and jot down handwritten notes. For #ThankYouThursday, why not write a valued client or partner a handwritten card, or perhaps you could thank your staff with a considered written note?
For all the hashtags and more ways you can support National Stationery Week, you can visit their website. We specialise in a variety of printed stationery supplies for all your office needs. From business cards to letterheads, browse through our products and make sure you’re ready for National Stationery Week!
If you are new to organising an event for your company or are exhibiting for the first time, the idea of branding your business properly can seem an intimidating task. The good news is, branding for an event doesn’t need to be frightening – from pop-up displays to hi-tech exhibition stands, a few basics can make a massive difference.
If you are in need of branding advice for your next event or exhibition, take heed of our simple tips:
Think about your objectives
To be successful with your branding, it’s important to be sure what you want to get out of an event. For example, are you looking to make more sales, forge new relationships, or even strengthen relationships with existing customers or clients? Your objectives should help you to decide on the best print marketing materials to utilise at an event. For example, to make more sales, as well as large printed banners, you could consider handing out catalogues or brochures with examples of your best products or services. To create or strengthen relationships, do you have enough business cards to hand out? Have you considered giving out promotional gifts?
Be clear with your message
When it comes to any branding, it should always be simple and to the point. It’s important to consider all of the things that make your business stand out from competitors. Once you have determined what is most special about your business, you can then work on summing this information up to form one strong, clear message. You often only have a split second to attract attention, so putting across your message is really important.
Make the most of design
Arguably, design is the most important factor in successful branding for an event. Without carefully thought out design, it’s very difficult to get your message across as people are much less likely to notice you. Design helps you to establish consistency in your branding – the same colours and logos should be used across your stall, promotional materials, and perhaps even the clothes that your staff wear. Design and consistency play a big part in reinforcing the message that you are looking to put across.
Provide special offers
To create interest at an event, it’s always a smart plan to provide special offers. For example, you may be able to offer price reductions to people that decide to make a purchase there and then. If your objective is to increase sales and spread awareness of your brand, you could provide special reductions on point of sale materials and other promotional materials for businesses that are interested in stocking your products. This will help you to continue to carry your message across to the consumer.
At Russell Printers, we can work with you to achieve your event marketing objectives. To enquire about a quote or discuss your event branding requirements in more detail, call us today on 0121 236 2784.